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Weekly Recap: Bentley Bentayga leads luxury SUV charge at Frankfurt

The Bentley Bentayga is launching a new era of ultra high-end sport utility vehicles that will see luxury makers vie for the world's richest and most exclusive customers. The Bentayga is Bentley's first SUV, and it will formally debut next week at the Frankfurt Motor Show. It's loaded with Bentley's best technology and features, led by a 600-horsepower W12 engine. The mission is simple: stop giving up sales to other companies by not having an SUV in its portfolio. "It creates an entirely new category of ultra-luxury SUV, where there are currently few rivals," IHS Automotive analyst Ian Fletcher said in a report. But Bentley and the Bentayga will soon face stiff competition. Archrival Rolls-Royce will produce its own crossover to be built in England, though timing is unclear. Lamborghini has approved plans for a ute that will be assembled in Italy and launch in 2018. Even the sportier British brands are getting into the market. Aston Martin will make a crossover version of the DBX concept shown earlier this year in Geneva, and Jaguar is launching the F-Pace crossover, which will debut in Frankfurt. These new entries will invigorate a segment that's comprised of the Mercedes G63 AMG and the Land Rover Range Rover SV Autobiography, and Bentley is poised to grab a large share of it, Fletcher noted. IHS forecasts Bentayga sales could hit 3,000 units per year in 2017 and 2018, pushing total Bentley sales to more than 10,000 in the next few years. The vehicle will also get plug-in hybrid and diesel variants to widen its reach. The Bentayga is a sales grab, for sure, but Bentley took care to ensure the SUV remained true to the brand. It's laden with the top-shelf wood, leather, and metal, and it comes standard with an expansive panoramic glass roof. It also has intelligent features like electronic night vision and an optional responsive off-road system that can be configured to adapt to eight different settings. It's a different kind of Bentley, but it's a harbinger of things to come for the world's richest luxury makers. Other News & Notes Toyota debuts next-gen Prius Toyota revealed the next-generation of its iconic fuel-sipping hybrid, the 2016 Prius, at an event in Las Vegas. The car promises 10-percent gains in fuel efficiency, though actual figures – and even powertrain specifics – were not revealed. We estimate that could mean about 56 miles per gallon in city driving and 53 on the highway.

Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

The next Bentley Mulsanne could go all-electric

How many Bentleys are sold in China, anyway?* That's a question worth asking after the company said it will consider switching the powertrain of its uber-luxe sedan Mulsanne to all-electric from its current gas-guzzling V8 setup. Such a switch would be in the name of adhering to stricter greenhouse-gas emissions limits, especially in countries like China. Bentley executive Hans Holzgartner told Autocar that the company may soon have problems selling a V8-powered Mulsanne in China because government regulators are attempting to push for more zero-emissions vehicles to combat smog problems in the country's largest cities. Oddly, Holzgartner said an electric powertrain is "better suited" to heavier luxury cars than lighter sports cars because of an electric motor's smooth, instant delivery of torque. With the Mulsanne already priced north of $300,000 in the US, passing on the costs of such a huge battery pack will probably be less of an issue than for more typically-priced models. Of course, there would be a ton (almost literally) of battery cells involved. The Mulsanne tips the scales at almost 6,000 pounds, or almost twice the weight of a Nissan Leaf and about 25 percent more than a Tesla Model S. For those curious how the one-percenters live, take a look at Autoblog's recent drive of a Mulsanne Speed. Since this is just being studied at this point, it's possible the next Mulsanne could get a battery-electric or plug-in hybrid version for certain markets, while others would retain a gas engine or offer a choice. Assuming it keeps the gas option, the next Mulsanne will reportedly to switch to a twelve-cylinder engine, likely a version of the Volkswagen Group's W12. As for green cred, let's just say the Mulsanne's couldn't be much worse. Earlier this year, the Mulsanne showed up on the American Council for an Energy-Efficient Economy's (ACEEE) annual list of "meanest" vehicles when it came to environmental sustainability. The Bentley was rated the fourth-meanest vehicle sold in the US, following the Mercedes-Benz G65 AMG, the Chevrolet G2500 Express/GMC Savana, and the Mercedes-Benz G63 AMG. The EPA rates the Mulsanne's fuel efficiency at an absolutely gasoline-swilling 13 miles per gallon combined. * If you're curious, Bentley sold 1,615 cars in China last year. Related Video: Featured Gallery 2017 Bentley Mulsanne: First Drive View 24 Photos News Source: Autocar via Hybrid CarsImage Credit: Drew Phillips Green Bentley Electric