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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley debuts the first Bentayga Hybrid in Geneva

Transcript: Bentley unveils the "world's first" luxury hybrid. Bentley revealed the Bentayga Hybrid at the 2018 Geneva International Motor Show. This is Bentley's first step toward eventually going fully electric. The Bentley Bentayga Plug-in Hybrid will include a turbocharged 3.0-liter V6 engine and the "E Motor." The E Motor acts as a generator and electric motor with 3 E Modes: EV Drive, Hybrid Mode, and Hold Mode. It has an electric range of 31 miles with a charge time of 2.5 hours using an industrial connection. Or 7.5 hours using domestic household sockets. The Bentayga Hybrid will also include: traffic sign recognition, rear crossing traffic warning, top view, a 360 view of your surroundings, and park assist detection. What do you think of Bentley entering the electric world? The luxury automaker Bentley unveiled its first ever Bentayga Hybrid SUV at the 2018 Geneva International Motor Show. It's Bentley's first step into going fully electric. The 'E Motor' in the vehicle will provide an electric range of 31 miles with a charging time of 2.5 hours using an industrial connection. Want more coverage of the 2018 Geneva International Motor Show? Head over to www.autoblog.com/geneva-motor-show Green Geneva Motor Show Bentley Hybrid Autoblog Minute Videos Original Video

2020 Bentley Flying Spur spied winter testing in Europe

The current Bentley Continental GT made its debut about a year and a half ago at the Frankfurt Motor Show. The big British coupe was joined about a year later by a drop-top variant, but there's been little word on the four-door model, the Bentley Flying Spur. We saw some spy shots last May of the car testing at the Nurburgring, and today we have a new batch of the Flying Spur doing winter testing in Europe. We don't know when the car might debut, but don't rule out a surprise reveal at next week's Geneva Motor Show. The cars in these photos are nearly uncovered. That said, if you're not paying attention, you may not notice much difference. Bentley has taken the Porsche approach to design, evolving the same basic formula rather than issuing a ground-up redesign. The lighting has all been updated, with larger lenses both front and rear. The smaller secondary headlights have moved further out on the front fenders. The upper and lower grilles, too, are larger, taking up a majority of the front end. The profile is generally unchanged, though some of the lines appear to be a little sharper, giving the Flying Spur a more muscular appearance. Expect the 6.0-liter twin-turbo W12 to soldier on. In the Continental, the engine makes 626 horsepower and 664 pound-feet of torque. The Flying Spur should get a similar output. As on the coupe, expect a V8 and plug-in hybrid variant to follow in the next few years. Related Video: