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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley one-off limo to feature at Buckingham Palace Coronation Festival

Probably the only time a Bentley Mulsanne could come off as somewhat ordinary is when it shares a driveway with the Bentley State Limousine built for Queen Victoria. That's exactly what's going to happen during the Coronation Festival happening in the Buckingham Palace Gardens from July 11-14, where Bentley will show both cars and more.
Outside of the sedans and a few others Bentley is bringing to the festival, the brand from Crewe will provide a glimpse at what goes in them. An outdoor display of "bespoke" craftsmanship will have specialists from the factory demonstrating how to cross-stitch a steering wheel and how to make cross-banded veneers.
There's a press release below with more information, and the queen's car show awaits you later this week.

2017 Bentley Flying Spur W12 S laughs at the 200-mph barrier

A 200-plus-mile-per-hour sedan will always be more audacious than a similarly speedy coupe. These days, cracking 200 in a lightweight two-door is basically just expected. But reaching that speed in a sedan – a big, heavy, leather-and-wood-lined palace of a four-door – is more challenging. Bentley has finally done it. The new Flying Spur W12 S takes the smaller of Bentley's two sedans up to a lofty 202 mph – up from 199 in the standard model – thanks to the efforts of a more potent W12. The company's engineers boosted output from 616 to 626 horsepower and torque from 590 pound-feet to 605. On top of the increased top speed, the W12 S can hit 60 miles per hour in just 4.2 seconds. A retuned suspension with unique damper and stability control settings promises a more agile Flying Spur flagship, too. There are also aesthetic tweaks to set the Flying Spur's headlining act. We're digging the black elements in the LED headlights and taillights. The new lights play nice with the blacked-out grille – which Bentley insists on calling Beluga – 21-inch wheels, and other accents scattered around the body. We think the pale blue sedan in the gallery works better than on the Jack-O-Lantern orange Flying Spur. Changes in the cabin are more modest – there's a nice "W12 S" script in the headrests and a new two-tone color split interior that's limited to this range-topping S model. Bentley will deliver the first Flying Spur W12 S sedans near the end of 2016. And if you want an even more potent Flying Spur, somehow, we're guessing a Speed model will supplant the W12 S sooner rather than later. Related Video: Featured Gallery 2017 Bentley Flying Spur W12 S News Source: BentleyImage Credit: Bentley Bentley Luxury Performance Sedan bentley flying spur