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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.

The Bentley EXP 12 Speed 6e Concept is the gentleman's open-air electric tourer

The ever-present pressure exerted by increasing fuel economy and emissions standards is forcing automakers worldwide to re-examine their traditional internal combustion lineups. In order to gauge customer interest, Bentley brought the all-electric EXP 12 Speed 6e to the Geneva Motor Show. The drop-top concept shows Bentley's vision of an electrified future and what it envisions a battery-powered luxury touring car will be. Bentley believes any electric vehicle that wears the flying B should be as capable as the equivalent gas-powered model. That means London to Paris or Milan to Monaco on a single charge. Filling the battery should be effortless, which is why they want inductive charging, negating the need for cables. There is one for those times inductive charging isn't available. Most of all, the electric motors should supply effortless amounts of torque, just like the current lineup of Bentley eight and 12-cylinder engines. The interior of the EXP 12 Speed 6e is both futuristic and distinctly Bentley. High-quality leather and copper trim cover most services while a large OLED display houses most of the car's controls. The half-cut steering wheel uses glass elements embedded with various buttons and controls. The cut sections feature controls a performance boost and one for a speed limiter for use in urban areas. The copper elements continue outside, highlighting various trim elements around the car. When in motion, there is a large "6" that illuminates within the grille. The design is similar to the Continental GT prototype we spied a few weeks ago, which in turn takes elements from a previous Bentley concept, the EXP 10 Speed 6. It will be interesting to see how well customers receive the concept. Rolls-Royce brought out similar vehicle awhile back. Reception was icy, but the two automakers do have a different customer base. Related Video: Featured Gallery Bentley EXP 12 Speed 6e Concept: Geneva 2017 View 14 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Geneva Motor Show Bentley Convertible Electric 2017 Geneva Motor Show