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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Bentayga bodies to be built in Bratislava

Volkswagen's plant in Bratislava, Slovakia, has come a long way. After getting its start in 1971 by subcontracting the production of Skoda-branded vehicles, the plant was purchased by VW in 1991, where it was quickly put to further good use as it began producing Volkswagen Passat models for export. More recently, Bratislava has become a bastion for SUVs, assembling the Audi Q7 and Porsche Cayenne, in addition to the VW Touareg. Color us unsurprised, then, to learn that the Bentley Bentayga, which will be built atop the same large SUV platform as its cousins from Audi, Porsche and VW, will also be used for at least part of the production of Bentley's first SUV. Surely, though, one of the hallmarks of the Bentley brand is that its cars are handmade in England. Won't the Bentley-buying populace feel slighted by production in Slovakia? Not to worry. As is the case with the Porsche Cayenne, all that will be produced in Slovakia is the Bentayga's body. According to a report from Automotive News, bodies for the Bentayga will be shipped from Bratislava to Crewe, England, where they will be finished into fully operational vehicles. In order to accommodate the additional work, VW will reportedly invest 500 million euros into the plant in Slovakia and hire hundreds of workers.

2022 Bentley Flying Spur Odyssean Edition launches the hybrid in style

The 2022 Bentley Flying Spur Hybrid will be the second plug-in hybrid in the company's lineup. And the brand is bestowing it with a special model called the Odyssean Edition to kick it off. It has some unique interior features that Bentley claims are more sustainable, but we would argue they don't do much to make the big sedan particularly green, at least not beyond its hybrid nature. Set that aside, though, and the Odyssean Edition is still a nice machine. The interior is the highlight of the Odyssean Edition, and in particular, the contrast stitching used on the seats. They've been dyed so that they start dark on the outer edges and fade to a lighter tone in the center. Bentley says this is the first time this stitching design has been used on a production car, with it originally appearing on the EXP 100 GT concept car. The rest of the interior is covered in natural leather (supposedly for its longevity), natural finish Koa wood (supposedly for less lacquer use) and some 100% wool spun into tweed panels on the backs of the front seats. You can get other Bentleys with leather and natural-finish wood, so they aren't really an extra step toward sustainability. On the outside, the Odyssean Edition is distinguished by champagne-colored accents on the 21-inch wheels, as well as the lower chrome and headlight and taillight surrounds. A badge also appears on the rear pillar. Bentley recommends six paint colors to match the accents, but if you really want to, you can pick from anything in the Bentley color range. Customers can also add options to the Odyssean Edition. We're a little surprised that some of those options include fairly common features such as ambient lighting, puddle lights, lane-keep assist, adaptive cruise control and a head-up display. But less common options include a leather headliner, light-up hideaway hood ornament, 3D diamond upholstery on door panels (shown in the gallery), revolving center display, wool carpeting and night vision. Availability and pricing were not announced. We would expect it to go on sale by the end of the year like regular Flying Spur Hybrids. And like those standard cars, the Odyssean Edition gets the same twin-turbo 2.9-liter V6 hybrid making 536 horsepower and 553 pound-feet of torque. Range from its 14.1-kWh battery is estimated at more than 25 miles. Related Video: Byron plays rich in the 2021 Bentley Flying Spur V8 | Autoblog