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First production Bentley Bentayga rolls off the line

Three-and-a-half years after we got a view of the initial concept that led us here, the Bentley EXP 9 F, the first production Bentley Bentayga has left the production line in Crewe. The Anthracite-colored crossover is the culmination of four years of work and an 840-million-pound investment that added a new bodystory, new paint shop, new assembly line, and 1,500 jobs to the company's workforce. Customer deliveries begin next month, and with the order book approaching 6,000 units, sightings of the Bentagya everywhere will commence not long after that. The brand has the segment to itself until Rolls-Royce, Aston Martin, and Lamborghini can bring their efforts to market, and after having driven it and found it really rather good, Bentley should profit handsomely from its position. Next spring, the sharper, edgier, faster Bentley crossover that many were expecting should make an appearance and likely do just as well, if not better. For now, though, it's the Bentagya show. The press release below has more. Related Video: FIRST BENTLEY BENTAYGA ROLLS OFF THE PRODUCTION LINE- Sector-defining SUV designed, engineered and handcrafted in Crewe- Car marks significant UK manufacturing investment- First Bentayga to join Bentley's famous Heritage Collection(Crewe, 27 November 2015) The very first production Bentley Bentayga, the catalyst for one of the biggest investment programmes in the company's history, today left the assembly line at Bentley's iconic headquarters in Crewe, UK.Four years on from the initial concept stage, during which time over 1,500 UK jobs have been created, the car - part of an GBP840 million investment programme - will now enter full production, with deliveries to customers starting in January 2016.Wolfgang Durheimer, Chairman and Chief Executive of Bentley Motors, said: "Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV."This car is a celebration of UK manufacturing at its very best, not only reinforcing our commitment to industry in this country, job creation and significant investment, but to our home in Crewe. This is an important moment in our history, where we reflect and celebrate, but also look ahead to delivering this extraordinary car to our customers."I would like to take this opportunity to thank my colleagues from all parts of the business for their dedication and professionalism in delivering the Bentley Bentayga.

Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Bentley spreads its wings, hires jets to fly car bodies to Britain under Brexit

FRANKFURT — Bentley, the luxury carmaker owned by Volkswagen, has booked five Antonov cargo jets to help overcome potential supply bottlenecks in the event of a disorderly exit of Britain from the European Union, the carmaker said on Wednesday. Car manufacturers are securing additional supply routes as policymakers in Brussels and Westminster seek to strike a deal to determine the future trading relationship with continental Europe after Britain exits the European Union. Bentley, which makes high end sports cars, buys 90% of its components from continental Europe, and sells around 24% of its cars into Europe, Chief Executive Adrian Hallmark told the Financial Times' Future of the Car summit. "We have spent two years planning. We have five Antonovs that we have on reserve to fly bodies to Manchester," Hallmark said, adding that in addition to shifting car bodies by air, Bentley has hiked the level of spare parts stored for production. "We used to run just-in-time with two days stock. Now we have 14 days stock. That's 14 working days, so that's three weeks of stock," he said. The company has booked additional warehouses and planned new logistics routes in case traditional supply methods are hampered by bottlenecks. If Britain fails to secure a negotiated trade agreement with European policymakers, Bentley would be able to absorb 10% import tariffs by raising prices and cutting costs. This would be less damaging than supply disruptions. "It is not existential as long as everything flows. Stopping flows is far more dangerous than Brexit tariffs," Hallmark said, referring to supply bottlenecks. This year Bentley expects to sell more than 10,000 luxury cars and to reach breakeven, mainly thanks to a rebound in demand in China, Hallmark said. China sales are up 35% when compared with before the COVID-19 crisis. Sales in Europe and the United States up 15% Hallmark said. "Overall we are in a position where we will do well over 10,000 sales this year," he said via Webcast. "We are on the cusp of going beyond breakeven."