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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

2019 Bentley Continental GT: High fashion at its best

The new 2019 Bentley Continental GT has been revealed, and it is a stunner. It shows a healthy influence from the brand's recent show cars, especially the EXP 10 Speed 6. This is a very positive thing. Whereas the exterior of the second-generation car looked exactly like that of the first, the new car sports fresh surfacing that is at once more elegant and more athletic, while also delighting in technical detailing that deepens upon second and third glance. The styling of a six-figure, ultra-luxury Grand Tourer must evolve slowly for a number of reasons. Their wealthy buyers – looking for a prime valet spot at the country club more than at the night club – tend to be a bit more conservative in their tastes than those in the market for a knife-edged exotic. They also prefer their recently purchased six-figure, ultra-luxury Grand Tourer not to be rendered irrelevant in the status game by the introduction of a radically differentiated new model. This is especially true for Bentley and its Continental GT. This model, launched back in 2004, though tracing its roots back much further, brought the company's design out of the anachronistically (if delightfully) baroque and into the aerodynamically imposing modern era. It was the first true 21st century Bentley, decades ahead of the neoclassic design it replaced while faithfully harkening back to cues from the marque's venerable history, especially its long flanking body line, and conspicuous rear haunches. It immediately became Bentley's best seller, a position it has maintained until this year, when it's been outsold slightly by the gauche and indistinct Bentayga SUV. We believe this error will correct once the new GT is available. Much of the success of the design comes from its transference to a platform shared with the new Porsche Panamera. The previous-generation Continentals were built on underpinnings originally created for the VW Phaeton, a configuration that was, at heart, front-drive with all-wheel-drive capabilities, packaging that required engine placement ahead of the front axle. This new stablemate has a rear-wheel-drive bias, allowing for more traditional and gracious grand touring proportions on the surface. It reflects the movement of the engine farther back on the chassis, with a long hood and more hunkered-down and planted rear. We detect luscious shades of 1960s Ferrari Superfast cues in this tapering front-to-rear, side-to-side and along the flanks.

Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.