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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Bentayga S revealed as a sportier V8-powered Bentley crossover

Say hello to the Bentley Bentayga S. It’s a performance-focused version of the Bentayga V8, meant for the buyer who wants better handling and sportier looks from their six-figure Bentley crossover. Power remains the same at 542 horsepower and 568 pound-feet of torque from the 4.0-liter twin-turbo V8. However, the engine breathes out of a new sports exhaust system with freer flowing primary and secondary pipes. These new pipes and reduced perforations in the muffler make it louder and deliver “enhanced character” versus the standard BentaygaÂ’s exhaust. Basically, the S is going to sound meaner on its way from 0-60 mph in 4.4 seconds. The S will also handle better than a standard V8. BentleyÂ’s 48-volt-powered active roll technology is fitted as standard (previously optional), and thereÂ’s a new “Sport” mode you can slot the car into. Bentley says this Sport mode offers improved steering feel, greater turn-in response and a special stability control tune. Plus, it takes advantage of the revised air suspension that Bentley modified for an additional 15% increase in damping stiffness. Bolstering handling further is a recalibration of the torque vectoring system to sharpen turn-in even more than before. If you still want to take your Bentayga off-road, Bentley says youÂ’ll be allowed to option the All-Terrain Specification on the S to get the six available off-road modes and a certified 19.6-inch wading depth. Bentley did plenty to visually differentiate the S from the other Bentaygas, too. All of the exterior chrome and brightwork is blacked out. That means you get black mirrors, door sills, dark tint to the headlights/taillights, gloss black lower bumper grilles and black-painted exhaust tips. A unique, larger rear spoiler is fitted, and so are unique 22-inch wheels. You can get the new wheel design in gloss black, “black and bright” and silver. The interior is Alcantara-heavy. Bentley uses it for the seat cushions, backrest center panels, gear lever, steering wheel, upper trim and headliner. ItÂ’s also sporting a new seat design that Bentley calls the “fluted seat.” ItÂ’s meant to be clean, simple and sporting — you can spec the Bentayga S in either four-, five- or seven-seat configurations. The seat backrests themselves are finished with an embroidered S. YouÂ’ll find S badging on both the dashboard and illuminated sill plates, too.

Editors’ Picks April 2023 | New X1, a Bentley and some luxury EVs

This month of Editors' Picks features a smattering of luxury vehicles in both sedan and SUV body styles. The new BMW i7 was a big surprise, and the Mercedes-Benz EQE is a lovely enough electric sedan to get our recommendation, too. We've given every other Bentley model an Editors' Pick before, and the Bentayga follows suit. Lastly, BMW nabs a second in April with the newly redesigned X1 subcompact crossover. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick.   2023 Mercedes-Benz EQE 2023 Mercedes-AMG EQE View 38 Photos Quick take: The EQE offers all the niceties of a traditional E-Class in an electric form. Its design is simplistic and bland to a fault, but everything else about it is executed well. Score: 7.5 What it competes with: Porsche Taycan, Audi E-Tron GT, Tesla Model S, BMW i4 Pros: Gorgeous interior, big backseat, advanced tech, excellent driving AMG variant Cons: Bland design, average range/charging speed, questionable value From the editors: Road Test Editor Zac Palmer — "I drove the AMG version of the EQE, and while it's a rocketship of an EV, it lacked the ne'er-do-well nature of the gasoline-powered AMG versions of the E-Class. The interior is beautiful, but I can't say the same for the exterior, even with the AMG add-ons. The AMG EQE is a perfect Benz, but I wouldn't go so far as to call it the perfect AMG product." In-depth analysis: 2023 Mercedes-Benz EQE Sedan Review: A smaller, less expensive EQS   2023 BMW X1 2023 BMW X1 xDrive28i 03 View 31 Photos Quick take: The BMW X1 is the driver's choice in the subcompact luxury SUV segment. Its size and abundance of tech makes it a great all-rounder for anybody's taste, though. Score: 8.0 What it competes with: Volvo XC40, Audi Q3, Mercedes-Benz GLB, Mercedes-Benz GLA, Jaguar E-Pace, Lexus UX, Land Rover Discovery Sport, Pros: Fun to drive, great utility, traditional and handsome design Cons: Interior feels spartan, value is questionable From the editors: Senior Editor, Green John Beltz Snyder — "This segment is a competitive one, but the X1 sets itself apart as the driverÂ’s car.