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Bentley Mulsanne convertible expected to be greenlit this year

That was quick - it was only was only three weeks ago that the Bentley Mulsanne Vision concept, a droptop take on the brand's flagship sedan, was sketched out for the Pebble Beach crowd. Now Autocar reports that a production version is expected to be approved later this year, with a launch something like two years away. And even though it hasn't been officially given the go-ahead, it has a price: "at least £275,000" ($436,232 U.S.). That price would make for a £50,000 premium ($79,313 U.S.) - at least - over the current UK price of the Mulsanne sedan.
Just as the Continental GTC differs from its coupe sibling, Autocar says the Mulsanne cabrio would be unique from the A-pillars back as compared to the sedan. Shortened by roughly six inches in both length and wheelbase, frameless doors and a lowered windshield will contribute additional rakishness, and note the rear fender treatment meant to evoke the fifties-era Bentley R Type in the upper right corner of the sketch above. At launch it is predicted that power will come from the twin-turbo 6.75-liter V8, but Autocar predicts that V12 power being developed for the production version of the EXP 9 F SUV will eventually find its way up front.

Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.