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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.

For a pot of gold, you could have this Bentley Mulliner Bacalar

You’re looking at the winning entry in an online competition Bentley held recently for colleagues and their families to design their own Mulliner Bacalar, a two-seat roadster of which only 12 will be built. No, there are no plans to build this one, and the rainbow motif on the livery is a nod to the symbol of hope during the COVID-19 pandemic. Still, itÂ’s fun to imagine the head-turning you could do driving it. WeÂ’re told only that the winning design comes from someone named Eleanor, and Bentley adds the disclaimer that “anyone is able to imagine their dream specification from BentleyÂ’s unrivaled spectrum of interior and exterior colours,” so technically, we guess itÂ’s possible that one of the customers whoÂ’ve signed up for one could order this for production. There are also lots of other ways to customize the topless car, inside and out. The colors in the rainbow include Dragon Red II, which features on the launch of the Continental GT V8 back in 2012, and the Orange Flame used to introduce the Bentayga Speed more recently. Bentley used Yellow Flame to launch the Bacalar.  Bentley also held a contest for interior design but hasn't yet shared that winning entry.  The competition was judged by design boss Stefan Sielaff, who previously told Autoblog about how the Bacalar coachbuilding project grew out of requests from well-heeled customers for an ultra-exclusive, customizable product and arrived in just nine months. Inspired by the EXP 100 GT electric concept, the Bacalar uses a 650-horsepower 6.0-liter W12 engine. All 12 are already spoken for at a reported starting price of a cool $2 million. Related Video: