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Bentley opening new R&D center in Crewe

The world's fastest lorries. That's how Ettore Bugatti referred to cars from Bentley back in the day, employing the British term for trucks, long before the two became sister companies. Those immortal words will come true when Bentley launches its new SUV, which promises not only to be the most luxurious and prestigious but also the first to crack the 200-mile-per-hour mark. But it won't come without its share of investment. Bentley and its parent company Volkswagen will surely have invested untold millions to bring the luxury crossover to market, but the vehicle itself isn't the only major investment the British automaker and its German owners will have made when it does. Bentley is also embarking upon an unprecedented expansion of its headquarters in Crewe. The massive expansion plan, budgeted at over $60 million, will create over 300 new jobs and include the creation of a new research and development center on site. The facility will cover a good half-million square feet and include a design studio, R&D offices and technical workshops that will be home to some 1,300 engineers and will be "the latest step in preparing Bentley's infrastructure to bring the world's first ultra-luxury SUV to roads in 2016." Bentley may undertake some of the SUV's production at home in Crewe, but much of the work is expected to be completed alongside the next Volkswagen Touareg, Audi Q7 and Porsche Cayenne in Slovakia. The expansion plan was announced by Bentley chief Wolfgang Durheimer (also CEO of Bugatti) while George Osborne, Chancellor of the Exchequer (Britain's equivalent to the Secretary of the Treasury or most any other government's Minister of Finance) was visiting Crewe. "Bentley is an iconic British Brand that exports around the world. Their decision to create another 300 jobs in R&D on a new site providing close to 1,000 new jobs is fantastic news for Crewe and for Britain," said Osborne. "The investment will not only create jobs at Bentley, but support many more through suppliers across the UK." MULTI-MILLION POUND SITE EXPANSION BRINGS NEW JOBS TO BENTLEY - GBP40 million planned investment into Bentley headquarters in Crewe - New research and development centre to house 1,300 Bentley engineers - 300 new roles created (Crewe, 4 December 2014) Today, Bentley has announced the latest phase in the biggest site development in the company's history.

This Bentley Bentayga can be yours if you enter to win it today

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. If you thought Omaze was swinging for the fences this year with a Mercedes-AMG GT Stealth Edition as a sweepstakes, their latest will blow you away. It’s a 2021 Bentley Bentayga V8, a prize worth nearly a quarter-million dollars. The 2021 Bentayga features a 4.0-liter twin-turbo V8 that makes 542 horsepower and 568 lb-ft of torque. That kind of power will propel you and up to four other passengers to a top speed of 180 miles per hour. If you so choose, you can tow up to 7,700 pounds, though we seriously doubt youÂ’ll see any of these at the boat ramp on Saturday morning.  Win a 2021 Bentley Bentayga V8 - Enter at Omaze The exterior obviously stands out, but as with most luxury SUVs, the interior is just as important, if not more so. HereÂ’s what we had to say about the inside of the 2021 model, which was the first major refresh since the Bentayga was introduced in 2016: “Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats. ItÂ’s built around new tech, as Bentley has integrated its 10.9-inch touchscreen infotainment display in the center stack directly below the new air vent design and clock, fully spanning the width of the area now. This system adds wireless Apple CarPlay and Android Auto, and Bentley has updated the carÂ’s USB ports to USB-C outlets. Bentley has also adopted the fully digital instrument cluster from the Continental GT and Flying Spur, which allows you to customize the screen to a number of different views. Even the rear seat passengers are getting an upgrade, as Bentley has added a larger rear seat touchscreen control tablet thatÂ’s faster than before. “There are some new convenience features added for the refresh, too. For example, the windshield washer jets are now integrated into the wipers and feature 22 heated washer jets in each arm. ItÂ’ll continue to be offered in four-, five- and seven-seat configurations. The four-seat version gains 3.93 inches in knee room this year due to better reclining seats, and even the five-seater has rear seats that recline more than last year.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.