1996 Bentley Continental Gt on 2040-cars

Auto blog

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley is recalling just 88 Bentaygas for loose screws

The Basics: Bentley is recalling just 88 2017 Bentaygas for loose screws. That may seem like a small number, but it's a sizable portion of the 378 possibly affected vehicles. The vehicle has only been on sale for a very short while. The Problem: According to Bentley and the National Highway Traffic Safety Administration, some Bentaygas left the factory with seat and instrument panel joints improperly tightened. Essentially, the big, expensive SUV has a few screws loose. This was discovered when a routine systems check revealed missing torque data for 88 vehicles. The improperly tightened parts can work themselves free over time, increasing the risk of injury. Injuries/Deaths: The Bentayga hasn't been on sale long enough for these improperly tightened parts to be a threat, so no injuries or deaths have been reported. The Fix: Bentley will notify affected customers starting this month. Owners can take their Bentayga to a Bentley service center where a technician will inspect and adjust the parts free of charge. Concerned owners may contact Bentley customer service at 1-800-777-6923. Bentley's number for the recall is RE16/32. If you own one: Sit tight, or as tightly as you can on your loose seat. Your Bentayga hasn't been on the road long enough for the parts to work themselves free. Wait for Bentley to issue you the recall, then go take your quarter-million-dollar SUV to your local dealer. Ask nicely, and Bentley will probably come pick it up. Related Video: Recalls Bentley Ownership Safety SUV Luxury bentley bentayga

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.