12 Onyx W12 Twin Turbo Awd Coupe *21 Inch Chrome Wheels *naim Premium Audio on 2040-cars

Auto blog

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.

2013 Bentley Continental GTC V8

Despite having a rich history of creating comfortable cars for the chauffeured elite, Bentley has also had an edge on performance that its former compadres at Rolls-Royce could not come close to. Because while the Rollers may have been the better cars to be driven in (and some would argue, they still are), the Bentleys were better to drive.
That's still true to this day, where the company, now situated under the umbrella of the Volkswagen Group, still offers all the same luxury and refinement as before, but it also includes even better drivability than before. Nowhere is this more evident than in the Continental range, where a full line of turbocharged 12-cylinder and Speed models are on offer, to say nothing of older Supersports models that were offered and the company's newest venture into the world of racing, the GT3.
But below the Speed cars and the other W12 cruisers, Bentley now offers eight-cylinder power in its Continental range. And despite this more focused approach to offering something a bit more frugal and efficient, it still has quite the focus on driver involvement. We recently spent a week under the summer sun in this droptop V8 GTC to experience just that.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.