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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Bentayga to add gasoline V8 before plug-in hybrid powertrains bows

The Bentley Bentayga offers exactly one powertrain in the US: a 6.0 liter W12 with 600 horsepower and 664 pound-feet of torque. Overseas buyers get the additional option of a 4.0 liter diesel V8 with 429 hp and 664 lb-ft - the same oil burner from the Audi SQ7, denied us after Volkswagen Group pulled diesels from the US market. Auto Motor und Sport reports that Bentley will add two more powertrains to the mix over the next year, but it's unclear whether any of them will come here: a 4.0-liter gasoline V8, and a plug-in hybrid. The German publication expects the Porsche-developed 4.0-liter, twin-turbo V8 to get the nod for Bentley use. That engine serves in the Porsche Cayenne Turbo (550 hp/567 lb-ft) and Lamborghini Urus (650 hp/627 lb-ft), which both share their MLB platform with the Bentayga. Making sure not to step on the toes of the W12, the 4.0-liter petrol V8 will get something like the Cayenne Turbo's 550 hp. We've seen spy shots of the Bentayga PHEV testing at the Nurburgring, but we weren't sure what the SUV used for motivation. Porsche again donates equipment for the plug-in hybrid Bentayga, the forthcoming powertrain swiped from the Panamera 4 E-Hybrid. In the Porsche, total output comes to 462 hp and 516 lb-ft. Spy shooters captured a photo of an "EV Mode" button inside the Bentayga, so we know it will do silent running; the 14.1 kWh battery in the Panamera E-Hybrid provides 31 miles of electric-only range. Both powertrains will provide a lower price point for the Bentayga compared to the W12, a stat line that should increase the big Bentley's appeal even though sales already qualify as gangbusters, considering the vehicle. According to AMS, the 4.0-liter gas V8 Bentayga should show up sometime around summer 2018, the PHEV to follow. Related Video:

2023 Bentley Bentayga Road Test: 'Airline' spec is the way to travel

After nearly a week rolling around town in the 2023 Bentley Bentayga, enjoying its power, comfort and the ability to make a grand entrance basically anywhere, it dawns on me that I’m doing this wrong. Yes, the V8 is great, but of course it is. The story is in the back seat. IÂ’m testing an extended wheelbase Bentayga Azure First Edition outfitted with the Airline Seat Specification. ItÂ’s business class, plain and simple. As darkness falls, I make up a cheese plate and head to the backseat, placing my charcuterie on the veneered picnic trays below the 10.1-inch screens. Leaning back on the pillowy headrest, I feel like IÂ’m about to settle in for a cushy trans-Atlantic flight. ThereÂ’s so much room. The wheelbase extends 7 inches beyond the standard Bentayga and thereÂ’s enough space to do calf stretches. The First Edition offers Diamond Illumination on the door panels and the purple ambient lighting casts a royal glow. ItÂ’s not as dramatic as the Starry Night Sky in the Rolls-Royce Cullinan, but with 22 LEDs shimmering through leather perforations, it is rather cosmic.  The Airline spec seats are the other part of the BentaygaÂ’s charm, with 22 possible ways to calibrate positions. Sure, you can cue up any number of massages, but you can do that in many Jeeps. BentleyÂ’s seats also offer a Postural Adjustment System that is said to apply up to 177 pressure changes over a three-hour period to keep you comfy. Dialing into work meetings with my feet up, I enjoyed it, mostly. I didnÂ’t stay there for three hours, but for my roughly one-hour stint, the adjustments were generally appreciated (I could have updated my Google calendar location to ‘BentleyÂ’, but that seemed pretentious). The cupholders are solid, too. Bentley moved the sunroof back about 5 inches to further focus on the rear passengers, and itÂ’s an airy setting, especially when reclined. ThereÂ’s also an auto climate function that adjusts the surface temperature. After playing around with the many settings, I eventually found the one that pushed the front passengerÂ’s seat all the way forward, a footstool extended down and I leaned back for a brief rest.  Different Bentayga EWB pictured So I did actually drive a Bentley for a week, and it offers a certain gravitas both in motion and at rest. The 4.0-liter twin-turbo V8 supplies plenty of power to the tune of 542 hp and 568 lb-ft of torque, and it will get you and your passengers to 60 mph in 4.5 seconds, should the need arise.