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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bavaria-themed Bentley Continental GT Convertible has a blue top and blue interior

The online configurator for the Bentley Continental GT Convertible offers seven different roof colors, but Imperial Blue is not one of them. It's a specialty product only Mulliner could provide, and it's one of the key features of the new Continental GT Convertible Bavaria Edition. Only one example will be built, making it an instant collector item. Envisioned by Bentley Director of Design Stefan Sielaff, the theme for the Bavaria edition is appropriately white and blue in honor of the German region's flag. Officially, the car wears Glacier White paint, an Imperial Blue top, and 22-inch Mulliner Driving Specification wheels. It also has a bright chrome lower bumper grille, and a chrome-bordered Bavarian flag emblem with Mulliner Bespoke White and Light Blue Sport enamel on the front fender. The interior is just as elegantly pretty. Reverse of the exterior, it predominately features Imperial Blue leather with Linen contrast piping and stitching, and a pearly Mulliner Glacier White veneer dashboard. A branded treadplate plaque and flag headrest stitching add extra special touches. Hand-built by Mulliner, the special-edition car will be shown at an exclusive event at the Munich Bentley dealership. There is no mention of a price or which customer will take ownership of the Bavaria Edition.

Bentley Mulsanne Grand Limousine by Mulliner is a six-passenger mouthful

Automakers that specialize in low-volume, hand-built cars really listen to their customers. That's why we're looking at this, a super-sized, customer-commissioned Bentley Mulsanne, called the Grand Limousine, that's been built by the company's in-house coachbuilder Mulliner. The most notable change, of course, is the size. Mulliner adds an extra three feet to the Mulsanne's overall length and three inches to its height for uncompromised interior space. As you can see by looking at the gallery, that change allowed Bentley to fit a second pair of rear-facing seats. The actual cabin itself is entirely bespoke, but there's more than some hand-picked hides and wood trim here. The windows are made from electrochromatic glass that can change from clear to opaque with a single button press, not unlike the Mercedes-Benz SL's Magic Sky Control. Backseat passengers will also have access to an updated HVAC system, fold-out wood tables, iPad docking/charging stations and a full array of drinks storage, including a bottle cooler with a frosted glass and champagne flutes. And if you'd rather pass on alcohol, there's a special soft drink cabinet so that you can take your Mountain Dew addiction on the road. Naturally, there's also an intercom so that the one-percenter in back can talk to the 99 percenter in front. Check out the Mulsanne Grand Limousine in the official gallery, and stay tuned for live images of this gorgeous luxury sedan from the floor of the 2016 Geneva Motor Show. BENTLEY UNVEILS THE MULSANNE GRAND LIMOUSINE BY MULLINER – THE ULTIMATE EXPRESSION OF BESPOKE, COACHBUILT LUXURY MAR 1, 2016 Privately-commissioned, bespoke Mulsanne is perfect showcase of Mulliner's skill and vision One metre of additional length and a new higher roof affords passengers luxury of space and comfort Luxurious private-aviation-inspired rear cabin with face-to-face seating 'Smart glass' assures privacy; in-car technology enhances experience Hand-crafted in Crewe by Mulliner, Bentley's coachbuilding division (Geneva, Switzerland. 1 March 2016) Bentley unveils the Mulsanne Grand Limousine by Mulliner at the 2016 Geneva Motor Show today, showcasing the ultimate expression of bespoke automotive luxury, craftsmanship, individualisation and refinement. The Mulsanne Grand Limousine is one metre longer and 79 mm taller than Bentley's new Mulsanne and features a unique interior with private-aviation-style seating configuration in the rear cabin.