Carfax Certified 1 Owner 2007 Bentley Flying Spur Mulliner Rear Executive Pkg on 2040-cars

Auto blog

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

2014 Bentley Flying Spur makes its Swiss debut

Ever since the two-door Bentley Continental GT debuted in 2010, we've wondered how the coupe's new design and technology would carry over to the four-door Flying Spur model. We received official details and images a couple of weeks ago, but we've now had the chance to see the Spur in person here on the eve of the 2013 Geneva Motor Show.
It's a handsome sedan, this 2014 Flying Spur (which has officially ditched the Continental nomenclature, for what it's worth). And even more handsome in the metal. The stock photos don't do this big beast justice - especially in the rear three-quarter and profile views, where aspects of the car (namely its newly horizontal-shaped taillamps) can look a bit awkward.
More impressively, Bentley says that the new Flying Spur will be the "fastest, most powerful four-door" it has ever produced. Makes sense to us, especially considering the fact that the sedan borrows its twin-turbocharged 6.0-liter W12 powertrain from the Continental GT Speed coupe. This twelve-pot mill is good for 616 horsepower and 590 pound-feet of torque, able to propel the 5,451-pound, all-wheel-drive sedan to 60 miles per hour in 4.3 seconds. That's quick.