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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley SUV spotted wearing its own suit

It's been over two years since Bentley unveiled its first SUV concept at the 2012 Geneva Motor Show. In the time since, Bentley has sent it back to the drawing board and started development, embodied just a couple of weeks ago as a test mule wearing the bodywork of an Audi Q7, the replacement for which will share its underpinnings with the new Bentley. But what we have here is our best look yet at the forthcoming big Bentley.
Now wearing its own suit (albeit a heavily camouflaged one), this Bentley SUV prototype was recently spotted undergoing testing. And judging from the NewBentley.com stickers plastered along its flanks and rear bumpers, it seems like the crew from Crewe wanted us to see it - or at very least has resigned itself to the fact that we probably would.
The prototype is already wearing the new round headlamps that were part of the redesign, as well as LED taillights, and the interior photos snapped through the windows give us an idea of what to expect from the completed cabin, including the digital instrument cluster and head-up display at the base of the windshield.

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.