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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2015 Bentley Mulsanne Speed unleashes a tidal wave of torque

811 lb-ft of torque puts the Mulsanne Speed out ahead of every so-called muscle car on the market and eclipses most million-dollar hypercars.
Those in the market for a sedan with equal levels of performance and luxury would do well to stop by their local Bentley dealership, and have a look at the Flying Spur. Though not available in Speed trim like the previous four-door Continental, the W12 model already packs the 616-horsepower 6.0-liter twin-turbo W12 from the Continental GT Speed - and we wouldn't be surprised to see the British automaker come out with an even more performance-oriented version in the future. But what about the Mulsanne?

Bentley shows plug-in hybrid concept ahead of Beijing, will power SUV in 2017

From its more mainstream, popular origins in the original Honda Insight and Toyota Prius, the hybrid powertrain has worked its way up to the the corner office, the big chair, the top slot in the corporation. Bentley has announced that it will introduce a plug-in hybrid option on its SUV due in 2017. Before then, we'll see what an electrically assisted Bentley looks like at the Beijing Motor Show when the Crewe automaker shows off a copper-accented Mulsanne that's been reworked into its Hybrid Concept, pictured above.
We don't have any official specs just yet, the only major announcement being that any Bentley hybrid will be able to travel at least 50 kilometers (31 miles) on pure electric thrust and get a power boost of "up to" 25 percent from its electric side. We use the phrase "any Bentley hybrid" because the company's CEO says "we will gradually introduce this powertrain across our model range" to 90 percent of the brand's lineup.
We'll know more when the Beijing show commences. For now, there's the press release below and the high-res gallery above.