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VW CEO lost his job over buggy software that delayed new models

It says a lot about the state of the auto industry and where it's going that software problems have cost the CEO of a carmaker his job. Volkswagen ousted Herbert Diess as chief executive officer after severe software-development delays set back the scheduled launch of new Porsches, Audis and Bentleys. This was untenable considering buggy software postponed the debut of VW’s initial rollout of ID models, and customers are still having to drop off their cars at the dealer for updates the company has struggled to make over the air. Sure, Diess also didnÂ’t do enough to make allies and became increasingly isolated due to his hard-nosed leadership style. In his push to transform the company into an electric-vehicle leader, he repeatedly clashed with labor leaders by warning VW was losing out to Tesla and needed to cut thousands of jobs. But failures at the carmakerÂ’s software unit Cariad ultimately eroded DiessÂ’s support from the powerful Porsche and Piech family that calls the shots. Back in December, VW overhauled its management board, stripping Diess of some responsibilities while tasking him to turn around Cariad. While thereÂ’s been a lot of re-arranging since then, Diess didnÂ’t manage to make the issues go away. Discord at Cariad has pushed back the rollout of important new models including the electric Porsche Macan, a high-volume sport utility vehicle for the division thatÂ’s planning an initial public offering in the fourth quarter. AudiÂ’s new line of Artemis EVs has been delayed by around two years to 2027. And VWÂ’s ultra-luxury brand Bentley may not be able to go all-electric by the end of this decade as planned because of the software issues, Automobilwoche reported earlier this month. “Taking over the ship at Cariad seems to have been DiessÂ’s downfall,” said Matthias Schmidt, an independent auto analyst based in Berlin. VWÂ’s solutions to challenges tend to reflect its status as an industrial behemoth: itÂ’s able to throw lots of money and people at its problems. But modernizing the company for the digital age is going to take bringing in talent and building skillsets outside its traditional zones of expertise. Drivers increasingly demand intuitive user interfaces and services that could create new revenue streams, if done correctly. “Software is the key to the future,” TeslaÂ’s Elon Musk tweeted when one of his followers asked about VW switching CEOs. Diess certainly didnÂ’t lack ambition.

Bentley expands hybrid lineup to Bentaya S and Azure models

People often joke that buyers of ultra-luxury vehicles from Rolls-Royce and Bentley don’t care about gas prices, but even if thatÂ’s true, a lot of people still may not want to own the rolling embodiment of earthÂ’s impending doom. Rolls-Royce will go all-electric by 2030, and its British rivals at Bentley are hard at work on the brandÂ’s first EV, expected by 2025. In the meantime, the Brits at Bentley have come up with hybrid powertrains, and the automaker recently announced an expansion of hybrid options for its only SUV, the Bentayga. The automaker says that 100 percent of Bentayga Hybrid owners use their SUVs in full electric mode, with half staying within the vehicleÂ’s electric range. The Bentayga S and Azure are now available with hybrid powertrains, meaning half of BentleyÂ’s lineup is electrified. Rather than focusing solely on improving efficiency, Bentley implemented a plug-in hybrid system that offers up to 27 all-electric miles of range, a 6-percent surge in power, and a 15-percent improvement in torque. The Bentayga S Hybrid, for example, delivers 455 horsepower. All Bentaygas get almost 300 pound-feet of torque just from the electric motor. All Bentayga hybrids come with a 3.0-liter V6, and Bentley says that the S Hybrid can reach 62 mph (100 km/h) from a standstill in 5.3 seconds. The SUV got 15-percent stiffer dampers that shift damping force based on the selected drive mode, and Bentley says a new Hybrid Sports Exhaust “brings a stirring symphony of sound within the cabin.” It sounds a lot like fake engine noises to us, and Bentley notes that the sounds can be adjusted differently for front and rear passengers. The Bentayga Azure Hybrid is a more luxury-focused variant that features intense noise-canceling technologies and unique interior touches to improve comfort and a sense of well-being. The Azure is up to 26-percent quieter than its rivals on the road, and Bentley says it tuned the SUV to deliver 27 percent fewer vibrations. Buyers can choose from 15 different interior materials and color combinations, and 22-inch 10-spoke wheels come standard.

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen