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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

This Bentley Bentayga takes fly fishing very seriously

Bentley's Mulliner coachbuilding division has put together a kit for what we assume are maybe three Bentayga drivers that enjoy fly fishing. As the company tells it, the kit packs everything a fisherman could need for a successful day on the river right in the big soft-roader's cargo hold. It's packaged in the only Bentley that has a chance of getting you to that river, too. Mulliner's upholstery and trim expertise is on full display – everything in the kit is either covered in saddle leather with white contrast stitching or finished in Burr walnut. The four leather-wrapped tubes on the underside of the tonneau cover house the fishing rods, while the master tackle box, refreshment case, and a box for stowing waders and boots sit on the cargo floor. Mulliner loaded down the tackle box with tools, cotton, hooks, and feathers to tie flies, and it includes four reel cases milled from solid aluminum. The refreshment case doesn't actually come with refreshments, but it does have three metal flasks and a set of china tableware, plus a food storage compartment. The tackle box and refreshment case both slide out for easy accessibility, and if an owner is short on seating, the entire housing can serve as a small bench. The waterproof storage compartment is removable, too, in case you need cargo space instead of pole storage. The best thing about this kit is the lengths Mulliner went to in order to keep the rear of the vehicle dry and fresh – the floor is waterproof and there's an electronic dehumidifier to keep things from smelling funky. Bentley didn't say when the fly fishing kit will be available, and because this is an ultra-exclusive luxury car, pricing wasn't published. Related Video: Featured Gallery Bentley Bentayga Fly Fishing by Mulliner View 9 Photos News Source: BentleyImage Credit: Bentley Bentley Crossover Luxury bentley bentayga Mulliner

2023 Bentley Bentayga Road Test: 'Airline' spec is the way to travel

After nearly a week rolling around town in the 2023 Bentley Bentayga, enjoying its power, comfort and the ability to make a grand entrance basically anywhere, it dawns on me that I’m doing this wrong. Yes, the V8 is great, but of course it is. The story is in the back seat. IÂ’m testing an extended wheelbase Bentayga Azure First Edition outfitted with the Airline Seat Specification. ItÂ’s business class, plain and simple. As darkness falls, I make up a cheese plate and head to the backseat, placing my charcuterie on the veneered picnic trays below the 10.1-inch screens. Leaning back on the pillowy headrest, I feel like IÂ’m about to settle in for a cushy trans-Atlantic flight. ThereÂ’s so much room. The wheelbase extends 7 inches beyond the standard Bentayga and thereÂ’s enough space to do calf stretches. The First Edition offers Diamond Illumination on the door panels and the purple ambient lighting casts a royal glow. ItÂ’s not as dramatic as the Starry Night Sky in the Rolls-Royce Cullinan, but with 22 LEDs shimmering through leather perforations, it is rather cosmic.  The Airline spec seats are the other part of the BentaygaÂ’s charm, with 22 possible ways to calibrate positions. Sure, you can cue up any number of massages, but you can do that in many Jeeps. BentleyÂ’s seats also offer a Postural Adjustment System that is said to apply up to 177 pressure changes over a three-hour period to keep you comfy. Dialing into work meetings with my feet up, I enjoyed it, mostly. I didnÂ’t stay there for three hours, but for my roughly one-hour stint, the adjustments were generally appreciated (I could have updated my Google calendar location to ‘BentleyÂ’, but that seemed pretentious). The cupholders are solid, too. Bentley moved the sunroof back about 5 inches to further focus on the rear passengers, and itÂ’s an airy setting, especially when reclined. ThereÂ’s also an auto climate function that adjusts the surface temperature. After playing around with the many settings, I eventually found the one that pushed the front passengerÂ’s seat all the way forward, a footstool extended down and I leaned back for a brief rest.  Different Bentayga EWB pictured So I did actually drive a Bentley for a week, and it offers a certain gravitas both in motion and at rest. The 4.0-liter twin-turbo V8 supplies plenty of power to the tune of 542 hp and 568 lb-ft of torque, and it will get you and your passengers to 60 mph in 4.5 seconds, should the need arise.