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2017 Bentley Model Year Preview and Updates

Over the last decade Bentley has done an excellent job in projecting a more sporting presence without in any way jeopardizing its luxury credibility. That luxury cred is again on the line with the launch of Bentley's new Bentayga SUV (pictured); its info is below. BENTLEY BENTAYGA: The biggest news at Bentley – literally and figuratively – is the arrival of Bentley's first SUV, the difficult-to-pronounce but beautifully executed Bentayga. Described as a 'true Bentley', the Bentayga provides expected luxury in combination with unexpected off-road performance. CONTINENTAL: More horsepower – up to 700 horsepower and 750 pound-feet of torque in the Supersports – is provided across the lineup, along with a new Black Edition available for both Coupe and Convertible. FLYING SPUR: A new V8 S model offers enhanced performance and 'sporting' luxury when compared to the more pedestrian V8. MULSANNE: Bentley's big four door receives significant styling revisions to the exterior, new and improved chassis technology and new on-board technology. The new Extended Wheelbase (EWB) adds almost 10-inches of additional rear seat legroom.

Bentley Bentayga S revealed as a sportier V8-powered Bentley crossover

Say hello to the Bentley Bentayga S. It’s a performance-focused version of the Bentayga V8, meant for the buyer who wants better handling and sportier looks from their six-figure Bentley crossover. Power remains the same at 542 horsepower and 568 pound-feet of torque from the 4.0-liter twin-turbo V8. However, the engine breathes out of a new sports exhaust system with freer flowing primary and secondary pipes. These new pipes and reduced perforations in the muffler make it louder and deliver “enhanced character” versus the standard BentaygaÂ’s exhaust. Basically, the S is going to sound meaner on its way from 0-60 mph in 4.4 seconds. The S will also handle better than a standard V8. BentleyÂ’s 48-volt-powered active roll technology is fitted as standard (previously optional), and thereÂ’s a new “Sport” mode you can slot the car into. Bentley says this Sport mode offers improved steering feel, greater turn-in response and a special stability control tune. Plus, it takes advantage of the revised air suspension that Bentley modified for an additional 15% increase in damping stiffness. Bolstering handling further is a recalibration of the torque vectoring system to sharpen turn-in even more than before. If you still want to take your Bentayga off-road, Bentley says youÂ’ll be allowed to option the All-Terrain Specification on the S to get the six available off-road modes and a certified 19.6-inch wading depth. Bentley did plenty to visually differentiate the S from the other Bentaygas, too. All of the exterior chrome and brightwork is blacked out. That means you get black mirrors, door sills, dark tint to the headlights/taillights, gloss black lower bumper grilles and black-painted exhaust tips. A unique, larger rear spoiler is fitted, and so are unique 22-inch wheels. You can get the new wheel design in gloss black, “black and bright” and silver. The interior is Alcantara-heavy. Bentley uses it for the seat cushions, backrest center panels, gear lever, steering wheel, upper trim and headliner. ItÂ’s also sporting a new seat design that Bentley calls the “fluted seat.” ItÂ’s meant to be clean, simple and sporting — you can spec the Bentayga S in either four-, five- or seven-seat configurations. The seat backrests themselves are finished with an embroidered S. YouÂ’ll find S badging on both the dashboard and illuminated sill plates, too.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.