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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.

How'd we miss this incredible 24-hour enduro in prewar cars?

Even in today's 24 Hours of Le Mans, not all of the racecars finish the event. Factors like like mechanical failures, crashes and poor weather that can be the doom of any race team. Now, imagine going to a track today and competing around the clock in vehicles built before World War II. That was exactly what the Benjafield's 24 did at the Portimao Circuit in Portugal in October. Somehow, we missed this spectacular event, and so did most of you, judging by the lack of media coverage it received. The event was named after Dudley Benjafield, one of the famous Bentley Boy racers and a winner of the French race in 1927. According to Goodwood Road and Racing, 21 prewar cars entered, and astonishingly, 20 finished. Teams of three or four drivers did two-hour shifts, and more than just old Bentley racers competed. Robbert Alblas, who also made the awesome video above, told Autoblog via email, "The organization is not a allowed to call it a race because of insurance reasons." Therefore, there were no official rankings of where the competitors actually finished. That's a pity, but it doesn't take away from how awesome an undertaking this was. While you can see cars from this period briefly racing at events like the Monterey Motorsports Reunion, witnessing them go for 24 hours is almost an impossibility today. Check out Alblas' fantastic short film of the Benjafield's 24, above, and get a taste of the on-track action. News Source: Goodwood Road and Racing, Robbert Alblas via YouTube Motorsports Bentley Racing Vehicles Classics Videos portugal portimao