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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Bentley Mulliner Bacalar will be inspired by the EXP 100 GT

On March 3, 2020, at the Geneva Motor Show, Bentley and in-house customization shop Mulliner will unveil a new limited-edition vehicle that is billed as the "future of coachbuilding." Ahead of the debut, the official name has been announced: Bentley Mulliner Bacalar.  Thus far, there are few official details about the vehicle. Bentley says it will use ethically sourced and sustainable materials and will have a design inspired by the electric and autonomous EXP 100 GT concept that debuted in 2019. It is described as representing grand touring "at its most exhilarating," so it sounds like it'll be focused more on luxury rather than performance.  If a previous report is true, the Bacalar could be a two-seater with absolutely no roof. In the unconfirmed proposal, the supposed vehicle would be similar in looks to the EXP 100 GT, would be limited to roughly 12 examples, and would cost in the millions of dollars. Only time will tell how accurate this report proves to be, but considering other manufacturers such as McLaren, Aston Martin, and Ferrari have recently released similar windshieldless vehicles, we know the interest for this type of vehicle currently exists in high-end circles. It's anybody's guess as to what Bacalar references or means. Quick Google sleuthing shows nothing more than an extremely nice-looking vacation destination in Mexico. It's home to Lago Bacalar, or "The Lake of Seven Colors." Translated to Latin, bacalar is bacalao, which is salted and/or dried codfish eaten in Spanish and Latin American cultures. Maybe it will somehow tie into the sustainability aspect, but it's unclear. Expect small teasers and more information to drip before the full deluge in March. Related Video:

Bentley announces Mulsanne upgrades to be shown in Geneva

Proving that there's no such thing as too much luxury, Bentley has released details for the updated 2014 Mulsanne that will debut at the Geneva Motor Show in March. Most of the additions are to improve rear-seat accommodations inside, with the addition of Comfort Specification and Entertainment Specification options.
The Comfort Specification adds some conveniences you might have in your living room, such as padded headrests, stowable footrests and seat cushions filled with duck down. Likewise, the new Entertainment Specification brings tech you might find in your home, including a wifi hotspot, seat trays that are now bigger to accommodate an iPad and keyboard and an entertainment system that gets a pair of eight-inch screens, a DVD player, wireless headphones and premium audio. Rear occupants in the 2014 Mulsanne will also get revised rear door panels with more storage and power-retractable curtains for both side- and rear windows.
Bentley is also offering up new paint and leather colors, too, and to finish it all off, Mulsanne customers will also be able to order a six-piece, handmade luggage set.