2006 Bentley Continental Gt on 2040-cars

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Bentley's SUV will be first of many plug-in hybrids

Bentley is not exactly a company known for its environmental credentials. Sure, it recently cut its water usage down by over a third, and given the relatively small number of vehicles it produces, the British firm's overall impact on the environment may be negligible compared to mass-market rivals. And of course, its affluent customers are hardly likely to feel the pinch of rising fuel costs, so Bentley's idea of engine downsizing has been going from twelve cylinders to eight.
That will all change with the launch of its first SUV, previewed by the controversial EXP 9 F concept and expected to be called Falcon. To hear Auto Express tell it, the luxo-ute is being designed from the get-go to incorporate a plug-in hybrid powertrain, slated to go on sale a year after the conventional version arrives late in 2015 or early 2016. But that's just the tip of the iceberg which Bentley is trying to help keep from melting.
Following the Falcon, other Bentleys are slated to get PHEV systems as well. It'll just take a while. That's because current models like the Continental and Mulsanne were never designed to incorporate PHEV powertrain systems in the first place. So while they may get them in the long run, their integration will likely have to wait until their replacements arrive.

Bentley Continental, Mulsanne get Le Mans limited editions

Bentley is celebrating the 90th anniversary of the 24 Hours of Le Mans with two special edition model. Both the Mulsanne and Continental lines can now be fitted with six new specification packages to mark the event, each named after a famous racer from the automaker's past. Each package one combines select exterior colors with with special interior combinations that pay homage to the gents who took the company's cars to victory in France.
John Duff, Dudley Benjafield, Woolf Barnato, Tim Birkin, Glen Kidston and Guy Smith all get their own namesake packages. You can see the full run down in the press release below. So far, there's no indication as to exactly how much each pack will cost, but we have a hard time imagining a dollar figure scaring off any potential buyers.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.