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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Wolfgang D?rheimer retakes the reins at Bentley and Bugatti

Wolfgang Dürheimer is still in play, with Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his dismissal from the position.
But as if on gardening leave, he's been in the low-profile position of General Representative of the Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release below with the official words.

2014 Bentley Flying Spur brings new design to four-door Continental

After showing us a couple teasers recently, not to mention the leakage of official shots earlier today, Bentley has finally pulled the cover off the all-new 2014 Flying Spur, which will receive its global debut next month at the 2013 Geneva Motor Show. The big, bespoke sedan not only promises plenty of luxury in its full redesign, but Bentley is also saying that the new Flying Spur will be the "fastest, most powerful four-door" model it has ever produced.
To make sure it comes through on that bold statement, the 2014 Flying Spur is powered by the same twin-turbocharged 6.0-liter W12 engine used in the Continental GT Speed. In the Flying Spur, this 12-cylinder engine produces 616 horsepower and 590 pound-feet of torque, and it sends that power to the ground through a new eight-speed automatic transmission and a rear-biased (40/60) all-wheel-drive system. Launching the 5,451-pound sedan from 0-60 miles per hour will take just 4.3 seconds and 100 mph comes in less than 10 seconds; overall top speed is rated at 200 mph. Even with all that power and mass, Bentley is still expecting the next-generation Flying Spur to return better EPA fuel economy than the current model with projected (but not certified) estimates of 12 miles per gallon in the city and 20 mpg on the highway.
Befitting of its more powerful engine, the Flying Spur also gets a more athletic appearance with a more upright face, arched front and rear fenders and horizontal taillights that better distinguish it from the Continental GT. The new roofline also gives the car a sportier shape and the side windows add a more contemporary look, but this car is almost identical in size to the current model including the massive rear overhang, which helps accommodate 16.8 cubic feet of cargo.