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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Bentley Bentayga S revealed as a sportier V8-powered Bentley crossover

Say hello to the Bentley Bentayga S. It’s a performance-focused version of the Bentayga V8, meant for the buyer who wants better handling and sportier looks from their six-figure Bentley crossover. Power remains the same at 542 horsepower and 568 pound-feet of torque from the 4.0-liter twin-turbo V8. However, the engine breathes out of a new sports exhaust system with freer flowing primary and secondary pipes. These new pipes and reduced perforations in the muffler make it louder and deliver “enhanced character” versus the standard BentaygaÂ’s exhaust. Basically, the S is going to sound meaner on its way from 0-60 mph in 4.4 seconds. The S will also handle better than a standard V8. BentleyÂ’s 48-volt-powered active roll technology is fitted as standard (previously optional), and thereÂ’s a new “Sport” mode you can slot the car into. Bentley says this Sport mode offers improved steering feel, greater turn-in response and a special stability control tune. Plus, it takes advantage of the revised air suspension that Bentley modified for an additional 15% increase in damping stiffness. Bolstering handling further is a recalibration of the torque vectoring system to sharpen turn-in even more than before. If you still want to take your Bentayga off-road, Bentley says youÂ’ll be allowed to option the All-Terrain Specification on the S to get the six available off-road modes and a certified 19.6-inch wading depth. Bentley did plenty to visually differentiate the S from the other Bentaygas, too. All of the exterior chrome and brightwork is blacked out. That means you get black mirrors, door sills, dark tint to the headlights/taillights, gloss black lower bumper grilles and black-painted exhaust tips. A unique, larger rear spoiler is fitted, and so are unique 22-inch wheels. You can get the new wheel design in gloss black, “black and bright” and silver. The interior is Alcantara-heavy. Bentley uses it for the seat cushions, backrest center panels, gear lever, steering wheel, upper trim and headliner. ItÂ’s also sporting a new seat design that Bentley calls the “fluted seat.” ItÂ’s meant to be clean, simple and sporting — you can spec the Bentayga S in either four-, five- or seven-seat configurations. The seat backrests themselves are finished with an embroidered S. YouÂ’ll find S badging on both the dashboard and illuminated sill plates, too.

Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.