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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.

2022 Bentley Continental GT Mulliner steps to the top of the line

The shifting in the lineups coming out of Crewe continues with the reveal of the Bentley Continental GT Mulliner. The English luxury maker introduced the most recent GT Mulliner two years ago when there were still a 626-horsepower standard W12 and a 650-horsepower GT Speed. With the GT Speed now the only W12, the introduction of the indulgent Azure trim "for those prioritizing wellbeing and on-board comfort," and the arrival of the coming V8-powered S models, the new Mulliner steps in at the head of the pack. Starting from the bottom, the current Continental Range is the V8, Azure, S, Speed, and Mulliner. What does a buyer get with the flagship Conti? The GT Speed chassis dressed in Mulliner jewelry and coachwork. The 6.0-liter W12 makes 650 horses and 664 pounds of twist, clocking 3.5 seconds from standstill to 60 miles per hour, acceleration unwilling to relent until 208 miles per hour. Dynamism at less furious speeds benefits from adaptive dampers, an electronic limited-slip differential on the rear axle, all-wheel steering, and brake-based torque vectoring.  The cosmetic package is effectively handed down from the previous version, which we can't find fault with. The double diamond matrix grille stands proud up front, wearing either bright chrome or the Mulliner Blackline Specification gloss black. The are also specific 22-inch Mulliner wheels, satin silver mirror caps shrouding Mulliner welcome lamps, and illuminated treadplates. The interior picks up unique three-way colorways that rearrange the way primary, secondary, and tertiary colors are split throughout the cabin. Mulliner offers eight standard combinations all lashed up with diamond quilting, paired with 88 choices in Piano wood veneers and heaps of thread options for the contrast and accent stitching. Gauges in the digital instrument cluster have been designed with a technical finish to go along with the diamond milling on the center console. Even the occupants' feet get treated to floor mats edged in complementary piping. Overhead, roofs without the panoramic glass get trimmed with indented hide, roofs with the glass top get smooth hides. For now, the Continental GT V8 Mulliner remains available. The new model debuted at the Goodwood Festival of Speed along with the S trim and the first historic Blower Continuation, called Blower Car Zero, and it can all be livestreamed here.