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Bentley to cut 1,000 jobs in Britain

Luxury carmaker Bentley is cutting about 1,000 jobs in the United Kingdom amid the ongoing coronavirus outbreak, the BBC reported late on Thursday. The cuts at the Volkswagen-owned brand are expected to be announced on Friday, according to the report. The carmaker is likely to offer workers the chance to take voluntary redundancy, the report added. Bentley, founded in the UK in 1919, has restarted production at its northern English Crewe factory, where it builds thousands of luxury models. However, the shutdown of its UK production due to the virus outbreak has hurt the company. Earlier on Thursday, Aston Martin, another luxury carmaker, said it planned to shed 500 jobs as it seeks to bring its cost base into line with reduced sports car production levels. Volkswagen and Bentley did not immediately respond to a Reuters request for comment late on Thursday. Related Video:    

2021 Bentley Bentayga V8 First Drive | Not messing with success

The 2021 Bentley Bentayga V8 marks the first refresh for Bentley’s first and rather successful SUV. The company has sold more than 20,000 of them worldwide since its introduction just a few years ago. As such, Bentley didnÂ’t need to do much to keep it updated, nor did it. The refresh boils down to exterior and interior updates, and after spending some time with the updated Bentayga, it continues to be a brilliantly luxurious machine with impressive capability. The most obvious and significant changes are to the exterior styling, which has hardly been the Bentayga's strong point. There are new round headlights with a cut crystal design like on other recent Bentleys. The grille has been enlarged, and the front bumper has a sportier design with an integrated spoiler. On the side, the fender vent has been lengthened and mounted higher, while the rear now has slim oval taillights and oval exhaust outlets. Those taillights have the same kind of cut crystal design as the headlights. The changes are subtle but effective at sprucing up the Bentayga, but they also donÂ’t make existing Bentaygas look out of date. ItÂ’s a similar situation inside. The biggest changes are in the center of the dashboard. The upper air vents are thin and horizontal instead of circles, and they've been relocated with the dash clock to sit mostly on top of the dash instead of nestled into it. Below them is a larger, 10.9-inch infotainment system that spans the whole width of the center stack and looks better integrated than the old version. The back seats can be configured to have nearly 4 inches more legroom, and thereÂ’s a larger touchscreen remote and available rear air vents for the bench seat configuration. Beyond that, the interior is mostly the same, which is hardly a complaint. This is a Bentley, after all. Essentially every surface is wrapped in soft leather, adorned with rich wood trim or made of weighty knurled metal. And customers have access to a vast variety of colors and combinations to create a genuinely custom cabin. There are a few low-ish points. The infotainment system isnÂ’t the most responsive, and it can be a little tricky to find the menu you want. Also, and this is a bit of a car journalist nitpick, you can spot some bits pilfered from the Audi parts bin: the turn signal and washer stalks, the headlight knob, and the underlying menus and layout of the instrument panel.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.