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Bentley Bentayga to add gasoline V8 before plug-in hybrid powertrains bows

The Bentley Bentayga offers exactly one powertrain in the US: a 6.0 liter W12 with 600 horsepower and 664 pound-feet of torque. Overseas buyers get the additional option of a 4.0 liter diesel V8 with 429 hp and 664 lb-ft - the same oil burner from the Audi SQ7, denied us after Volkswagen Group pulled diesels from the US market. Auto Motor und Sport reports that Bentley will add two more powertrains to the mix over the next year, but it's unclear whether any of them will come here: a 4.0-liter gasoline V8, and a plug-in hybrid. The German publication expects the Porsche-developed 4.0-liter, twin-turbo V8 to get the nod for Bentley use. That engine serves in the Porsche Cayenne Turbo (550 hp/567 lb-ft) and Lamborghini Urus (650 hp/627 lb-ft), which both share their MLB platform with the Bentayga. Making sure not to step on the toes of the W12, the 4.0-liter petrol V8 will get something like the Cayenne Turbo's 550 hp. We've seen spy shots of the Bentayga PHEV testing at the Nurburgring, but we weren't sure what the SUV used for motivation. Porsche again donates equipment for the plug-in hybrid Bentayga, the forthcoming powertrain swiped from the Panamera 4 E-Hybrid. In the Porsche, total output comes to 462 hp and 516 lb-ft. Spy shooters captured a photo of an "EV Mode" button inside the Bentayga, so we know it will do silent running; the 14.1 kWh battery in the Panamera E-Hybrid provides 31 miles of electric-only range. Both powertrains will provide a lower price point for the Bentayga compared to the W12, a stat line that should increase the big Bentley's appeal even though sales already qualify as gangbusters, considering the vehicle. According to AMS, the 4.0-liter gas V8 Bentayga should show up sometime around summer 2018, the PHEV to follow. Related Video:

New Bentley Continental GT debuts next month with hybrid power

Bentley has a new Continental GT coming next month, but it won’t arrive with the gas-only 8- or 12-cylinder engines seen in years past. The fourth-generation car will get BentleyÂ’s new Ultra Hybrid Performance powertrain, a plug-in hybrid system that delivers big power from a V8 combined with an electric motor. The automaker claims 771 horsepower and around 738 pound-feet of torque from the electrified powertrain, saying that it will make the new GT “the most powerful and most dynamically capable Bentley road car in the companyÂ’s 105-year history.” For reference, the current GTÂ’s W12 engine produces 650 horsepower and 664 pound-feet of torque, propelling the car to 60 mph in 3.5 seconds. The current V8 makes 542 horsepower and 568 pound-feet of torque. Bentley didnÂ’t give acceleration numbers for the new model, but with more than 100 additional horsepower and more than 70 extra pound-feet of torque over the W12, it should be noticeably quicker. Bentley also claims the Continental GT will have 50 miles of electric-only range and carbon dioxide emissions of under 50 grams per kilometer. Power will continue to go through all four wheels along with torque vectoring and an electronic limited-slip differential. Bentley will also include more trick features such as four-wheel steering and its 48-volt electronic active anti-roll control. The automaker may continue offering a gas V8 as an entry point to the line, but hasn't confirmed it either way. The Continental GT comprises a third of BentleyÂ’s overall sales, with almost 100,000 units sold in its more than 20-year run on the market. That popularity is reflected in the number of GT variants Bentley offers, though we donÂ’t yet know how and where the hybrid will be positioned in the GT catalog. Prices will likely climb a bit to start around $250,000 and could reach the mid-$300,000 range at the top.  

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.