2022 Bentley Bentayga Speed on 2040-cars

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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Daily Driver: 2015 Bentley Continental GT Speed

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Bentley Continental GT Speed coupe, reviewed by Steven Ewing. With a starting price of $235,000, it's not what you'd typically consider a "daily driver," but as we find out, this Bentley is indeed a car you could happily live with every single day. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hey, guys. This is senior editor Steven Ewing with another Daily Driver video. I'm in a car today that you wouldn't necessarily consider to be a daily driver by the normal logic. I'm driving the $235,000 2015 Bentley Continental GT Speed Coupe. Now, as its name would suggest with the word "speed" in there at the end, this is an incredibly powerful and incredibly quick car. [00:00:30] It's powered by a 6.0-liter twin-turbo W12 engine that makes about 626 horsepower and about 606 pound-feet of torque. As you can see, it is a seriously quick car. 0 to 60 is estimated to happen in about four seconds, and this thing will top out at over 205 miles per hour. It's not just the off the line acceleration, [00:01:00] it's how much power is available while you're already at speed. I'm on the freeway right now and just with a light tap of the throttle there's just this massive wave of torque that comes on. It's just smooth, seamless, it's effortless. It's really, really fun. You can really get it going hot into a corner, let it hug it, and it really just grips. It's got a ton of power. [00:01:30] It's a really nice-handling car. A lot of people tend to think of Bentleys as being cars that you're driven in. You picture a Mulsanne pulling up with a chauffeur, but that's not the case with the Continental. In fact, Bentley's done a lot of work in recent years to drive home the point that the Continental is the driver's car. You look at things like the GT V8 S, which is one of my favorite Bentleys they've ever produced, where it's a car that despite its heft and its size and all of that, it's [00:02:00] still pretty involving. The chassis tuning is really good. The steering's pretty good. It's actually a good to drive car. On top of that, it's incredibly quiet in here.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.