2021 Bentley Bentayga Speed on 2040-cars

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Bentley planning to rejuvenate and modernize its design language

The sold-out Bacalar moves Bentley's design language in a sharper, bolder direction. It's limited to 12 units, so the odds of seeing one in the wild are low, but its head-turning lines will influence the company's future models. "It was appreciated very well by its target audience, but also by our traditional customers. I was surprised and happy to get positive remarks. I feel encouraged to really push the subject of rejuvenating and modernizing Bentley's design language," Stefan Sielaff, Bentley's lead designer, told Autoblog. He added his team will accelerate this process in the coming years. "We will take steps forward," he affirmed. Bentley remains a relatively small company, and it recently overhauled a large chunk of its range by releasing the new Continental variants, so don't expect to discover its next design language in the coming months. It's more of a long-term goal for the firm. Luckily, it has plenty of projects in the pipeline. Company boss Adrian Hallmark strongly hinted at "an even more luxurious and even bigger" version of the Bentayga, likely to succeed the Mulsanne (pictured) at the top of the line-up, and he suggested Bentley is tentatively planning to release its first electric model -- possibly with a cutting-edge solid-state battery pack -- about halfway through the 2020s. Speaking of, electrification technology will give stylists the opportunity to explore new design avenues. "I think that, when we talk about an electric car, and only from the design point of view, we have to work on efficiency first of all. This has a certain impact on our design language. It means we need to focus more on aerodynamics and on lightweight design, and this has a direct impact on the styling. I personally think it is a big chance for us; it will help us push the design language forward," he concluded.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.