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Bentley's first electric car will arrive in 2025 at the earliest

Now that it's back in the black, Bentley is busily planning its move into the electric car segment. The company's chief executive shed light on how his team will link the past and the future. When it comes to new products, company boss Adrian Hallmark told Automotive News Europe that "it's all about electrification." The first Bentley with a plug is the Bentayga Hybrid unveiled at the 2018 Geneva Motor Show. Looking ahead, an electric car will join the range, but executives haven't decided what form it will take, or what it will be powered by. Several options remain on the table. What's certain is that Bentley won't stuff an electric powertrain into one of the cars in its current portfolio. "We could take one of the existing nameplates, and that could be the first electric car, but we wouldn't take an existing car and try to fit batteries into it, because there's a compromise from a range and efficiency point of view," Hallmark explained. The challenge isn't simply to make an electric Bentley; the British firm wants to ensure its first battery-powered model credibly lives up to the badge on its nose. That means it needs to blend effortless power with an acceptable amount of driving range. Bentley is part of Volkswagen, so using one of the platforms in the group's growing arsenal of architectures isn't out of the question. And, Hallmark affirmed engineers will take advantage of the innovative packaging possibilities made possible by electric powertrains. He explained the firm isn't about to release a Mini, but an electric Bentley could have a smaller footprint than, say, a Mulsanne while offering a comparable amount of interior space. He cited the Jaguar I-Pace as an example, which he said is nearly 14 inches shorter than Land Rover's Range Rover, yet is about as spacious inside because electric motors require less space than a comparable gasoline- or diesel-burning engine. The trade-off is that an electric Bentley would need a sizable battery pack, and designers would likely have to put the car on stilts to leave enough room in the cabin for people and gear if they were to pen an electric car in 2020. Solid-state battery technology will solve that problem when it's ready for production, according to Hallmark, though he didn't reveal whether he's open to waiting for the new chemistry or if Bentley's first electric car will ship with a lithium-ion battery pack.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

VW CEO lost his job over buggy software that delayed new models

It says a lot about the state of the auto industry and where it's going that software problems have cost the CEO of a carmaker his job. Volkswagen ousted Herbert Diess as chief executive officer after severe software-development delays set back the scheduled launch of new Porsches, Audis and Bentleys. This was untenable considering buggy software postponed the debut of VW’s initial rollout of ID models, and customers are still having to drop off their cars at the dealer for updates the company has struggled to make over the air. Sure, Diess also didnÂ’t do enough to make allies and became increasingly isolated due to his hard-nosed leadership style. In his push to transform the company into an electric-vehicle leader, he repeatedly clashed with labor leaders by warning VW was losing out to Tesla and needed to cut thousands of jobs. But failures at the carmakerÂ’s software unit Cariad ultimately eroded DiessÂ’s support from the powerful Porsche and Piech family that calls the shots. Back in December, VW overhauled its management board, stripping Diess of some responsibilities while tasking him to turn around Cariad. While thereÂ’s been a lot of re-arranging since then, Diess didnÂ’t manage to make the issues go away. Discord at Cariad has pushed back the rollout of important new models including the electric Porsche Macan, a high-volume sport utility vehicle for the division thatÂ’s planning an initial public offering in the fourth quarter. AudiÂ’s new line of Artemis EVs has been delayed by around two years to 2027. And VWÂ’s ultra-luxury brand Bentley may not be able to go all-electric by the end of this decade as planned because of the software issues, Automobilwoche reported earlier this month. “Taking over the ship at Cariad seems to have been DiessÂ’s downfall,” said Matthias Schmidt, an independent auto analyst based in Berlin. VWÂ’s solutions to challenges tend to reflect its status as an industrial behemoth: itÂ’s able to throw lots of money and people at its problems. But modernizing the company for the digital age is going to take bringing in talent and building skillsets outside its traditional zones of expertise. Drivers increasingly demand intuitive user interfaces and services that could create new revenue streams, if done correctly. “Software is the key to the future,” TeslaÂ’s Elon Musk tweeted when one of his followers asked about VW switching CEOs. Diess certainly didnÂ’t lack ambition.