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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley Bentayga gets its first big update with new design and improved tech

The 2021 Bentley Bentayga is subject to the model’s first significant refresh since the ultra-luxe SUV was introduced for the 2016 model year. In the meantime, Bentley has rolled through a few variants, but now weÂ’re getting design changes, tech enhancements and new equipment. For starters, the V8 is now the standard car (and will be the only one available initially), with the W12 engine reserved for an upcoming Bentayga Speed coming in 2021 — a model the brand expects to continue to be in high demand in America. Bentley also says there will be an updated plug-in hybrid model to follow later this year, but it wonÂ’t be available right away like the V8 is. The 4.0-liter twin-turbo V8 will make the same power as before, sitting at 542 horsepower and 568 pound-feet of torque — thatÂ’s good for a 0-60 mph time of 4.4 seconds. This BentaygaÂ’s most significant mechanical change underneath is a 0.78-inch wider rear track. Bentley claims this reduces steering effort and improves response linearity. Some of the bigger changes come in the design. Bentley says the adjustments are inspired by the new Continental GT and Flying Spur, as every panel in the front and rear have been redone. It gets a larger “matrix” grille, new headlights featuring BentleyÂ’s “cut crystal glassware” design (trust us, itÂ’s very cool), and a more aggressive front bumper with even more venting. Its hood has also been lifted up by 30 mm to make the whole front end appear more imposing. The sides of the SUV get new molding and a new V8 badge, while the back has gone through even more significant changes. ThereÂ’s a new tailgate design that stretches the full width of the rear and also encapsulates the new and bejeweled oval rear taillights. The design change has seriously widened the look from the rear and makes a huge difference to the Bentayga's style. The license plate has been moved down, and the wider rear track gives the Bentayga a more appealing stance. Larger, oval-shaped tailpipes mimic the new taillight design, and Bentley has added a longer roof spoiler to make the car look even more elegant and sporty. A new 22-inch wheel design (available in two finishes) joins the cavalry, as do two new paint colors: Viridian (dark green) and Patina (mid-tone off-white). Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats.