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The Azure debuted in March 1995 at the Geneva Motor Show on the platform of the Continental R model, which had been originally launched in 1991. Production only crept to a start, with a mere nine examples finished in the first year - in 1996, after full production had started, no less than 251 Azures were finished.^[2] Pininfarina assisted in the two-year process of turning the Continental R into a full four-seater convertible, and also built the shell and soft-top at their factory in Italy, largely from parts sourced in the UK. Final assembly was then carried out at Crewe. A roll-bar was never considered, which necessitated extensive reinforcing of the chassis.^[3] At 210 in (5,340 mm) in length and 5,750 pounds (2,610 kg) in weight, the Azure often surprised onlookers with its size and bulk, intended to both convey a sense of "presence" and allow for comfortable seating of four adult passengers.

Power came from the company's stalwart 6.75 liter V8, featuring a single, intercooled Garrett turbocharger and producing in the region of 360 hp - Rolls-Royce and Bentley did not yet give official power numbers at the time of the Azure's introduction.^[4] By the time production began in earnest, new engine management from Zytek meant a slight power increase to 385 hp (287 kW; 390 PS) at 4,000 rpm and 750 N·m (553 lb·ft) of torque at 2,000 rpm; power was routed to the rear wheels via a modified, General Motors sourced, four-speed automatic transmission. With a zero to sixty miles per hour time of 6.3 seconds (0–100 km/h in 6.5 s) and a top speed of 241 km/h (150 mph),^[5] the Azure was very fast for a car of its size, weight and poor aerodynamic profile.

Owing to the limited space and workforce at Bentley's Crewe factory, the Azure's thick, powered convertible top was designed and manufactured by Pininfarina, which significantly added to the vehicle's cost. New in 1995, the Azure was priced at $347,645 -- $36,355 more than the Continental R on which it was based.

From 1999 through the end of production, the Azure was also available in "Mulliner" trim, which added special bespoke trim and additional equipment and allowed the buyer the option for further customization during the build-process; pricing varied by car, as equipment could be significantly different from one to the next depending on customer requests.

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

Fri, 14 Mar 2014

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2014 Bentley Flying Spur brings new design to four-door Continental

Tue, 19 Feb 2013

After showing us a couple teasers recently, not to mention the leakage of official shots earlier today, Bentley has finally pulled the cover off the all-new 2014 Flying Spur, which will receive its global debut next month at the 2013 Geneva Motor Show. The big, bespoke sedan not only promises plenty of luxury in its full redesign, but Bentley is also saying that the new Flying Spur will be the "fastest, most powerful four-door" model it has ever produced.
To make sure it comes through on that bold statement, the 2014 Flying Spur is powered by the same twin-turbocharged 6.0-liter W12 engine used in the Continental GT Speed. In the Flying Spur, this 12-cylinder engine produces 616 horsepower and 590 pound-feet of torque, and it sends that power to the ground through a new eight-speed automatic transmission and a rear-biased (40/60) all-wheel-drive system. Launching the 5,451-pound sedan from 0-60 miles per hour will take just 4.3 seconds and 100 mph comes in less than 10 seconds; overall top speed is rated at 200 mph. Even with all that power and mass, Bentley is still expecting the next-generation Flying Spur to return better EPA fuel economy than the current model with projected (but not certified) estimates of 12 miles per gallon in the city and 20 mpg on the highway.
Befitting of its more powerful engine, the Flying Spur also gets a more athletic appearance with a more upright face, arched front and rear fenders and horizontal taillights that better distinguish it from the Continental GT. The new roofline also gives the car a sportier shape and the side windows add a more contemporary look, but this car is almost identical in size to the current model including the massive rear overhang, which helps accommodate 16.8 cubic feet of cargo.

Bentley considering diesel engine for new SUV

Wed, 05 Mar 2014

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

2001 Bentley Azure Mulliner Convertible 2-door 6.7l on 2040-cars

Bentley Azure for Sale