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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley designer says electric Bentley coming ‘not so far in the future’

Bentley lead designer Stefan Sielaff told Auto Express, "A full electric Bentley is something I am extremely convinced we have to do." He essentially confirms a Bentley EV by saying, "It will happen not so far in the future." We can look at the designer's comments as a near-final declaration on an undertaking the English carmaker's been considering for the past few years. Don't look for a production run of the EXP 12 6e concept shown at last year's Geneva Motor Show, though. Based on Sielaff's comments and a process of elimination, AE expects an electric four-door coupe. Instead of the PPE electric architecture Porsche and Audi are developing, Bentley would use the J1 architecture beneath the Mission E. The most powerful Mission E trim should put out close to 700 horsepower, a proper figure to begin discussions concerning an offering from The Flying B. A report from two years ago said a larger, 115-kW battery supplying two 375-horsepower motors in back and a 186-motor in front would give 936 hp and a potential 500-mile range. Beyond that, insiders supposedly spoke of a 150-kW battery to come in 2022, which would bring with it astronomical numbers. When asked what kind of vehicle Sielaff had in mind, the designer said he envisioned "a completely fresh and new development" that is "not imitating another concept." The alternative propulsion, Sielaff said, would give him and his team "a great chance to establish a completely new design language for the company." His ideal chariot would have four or five seats, "the possibility to carry a little bit of luggage," "a certain coupe style or sportivity," and definitely not an SUV. Those are about all the words one would use to describe a four-door coupe without saying the words "four-door coupe." Before the recent executive shuffle, previous brand CEO Wolfgang Durheimer told AE he expected a company EV to get around 600 hp and travel up to 310 miles on a charge. Wireless charging would be a major consideration as well, since grubby charging plugs don't mix well with white gloves. New brand boss Adrian Hallmark was told to invest in the brand instead of focusing exclusively on the numbers, and the EV initiative is about recasting Bentley as a luxury and technology brand, and appealing to younger customers. The next-generation Continental GT will get a PHEV drivetrain, and the Crewe manufacturer plans to have its entire range electrified by 2025.

Xcar calls Continental GT V8 S the best Bentley yet

It wouldn't be fair to describe the Bentley Continental GT V8 S as taking the standard version of the luxury coupe and turning the driving engagement up to 11. That accolade is reserved for the hardcore, stripped-out GT3-R version. Though, not everyone wants to go quite that far. As Xcar Films presents in a new video, being behind the wheel of the S compared to the standard GT is more like listening to music through a quality set of speakers where everything become a little more crisp and clear. Giving the S that extra little bit are a multitude of improvements like a stiffer suspension, tighter steering, a more aggressive body kit and an extra 21 horsepower from its twin-turbo 4.0-liter V8. However, the real magic is how Bentley mixes all of the tweaks together into a grand tourer that can work with drivers when they want to have a little fun. Plus, Xcar's fantastic cinematography over some rolling British hills on a wet day provides a great backdrop.