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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Bentley and Italdesign tease Geneva reveals

With five weeks to go until the Geneva Motor Show on March 5, automakers have begun the tease campaign. But because there are still five weeks to go, the teases are a little stingy. Bentley and Italdesign, two brands owned by the Volkswagen Group - Audi, specifically, owns Italdesign - break the seal with what look like two sports cars, the segment Geneva's best known for. Bentley, surprise, surprise, will celebrate its centenary year at Geneva with something inspired by its Le Mans history. The English carmaker's teaser video contains a number of historical elements that we don't know how to line up with the grille of the modern Bentley featuring a "9" graphic. The narrator detailing the early Le Mans race mentions 60 entries, but Le Mans never fielded exactly sixty entries during Bentley's fame-making days. The closest we could get was the 1925 race, the year after Bentley's first win, which saw 55 cars line up. But in 1925, the No. 9 Bentley had to retire after 13 hours when it caught on fire during a fuel stop. Instead, Bentley could be referring to the next evolution of its race cars. The brand won Le Mans with the Speed 6, and used the Speed 8 to win the 2003 race. Italdesign has gone even more cryptic with its teaser. The styling house most recently known for the Lamborghini Huracan-based Zerouno in 2017, and the Zerouno Duerte and Nissan GT-R50 in 2018, is promoting something else with serious wing. We'll guess it isn't another Zerouno derivative because of the wing stanchion. Freezing a few of the frames reveals background lines that make whatever's coming look highly racy. We'll get answers in the city by the lake. And most likely, a few more teasers before then. Related Video:

2020 Bentley Flying Spur First Edition Road Test | $280,000 worth of drama-free splash

After reading Brett Berk’s First Drive review of the Bentley Flying Spur, I was intrigued. Not by the authorÂ’s propensity for shedding clothing (though that sure is Â… something), but by some of the carÂ’s numbers and its drivetrain features. Figures such as 626 horsepower and 3.7 seconds to 60 piqued my interest, as did torque-vectoring all-wheel drive and four-wheel steering. Bentley says the Flying Spur offers “breathtaking performance.” BerkÂ’s first drive was in Monaco, where a car like this pairs well with the luxury yachts. My time with the Flying Spur would be much less of a pantsless extravaganza. Instead, IÂ’d be fleeing quarantine cabin fever with my family, schlepping through the rain to run errands, waving to confused-looking neighbors and hopefully experiencing performance that would, as advertised, take my breath away. The Flying Spur feels a bit like a boat. ItÂ’s big, with a long hood stretching out into oneÂ’s forward view like the bow of a cabin cruiser. Add the isolated feeling provided by the suspension, and I could easily imagine myself skimming across a calm bay. The materials lend themselves to the nautical whimsy as well, with plenty of quilted leather and horizontal swaths of metal-accented wood that reminded me of my uncleÂ’s Lake Erie runabout. My first outing was with the family, and it was mostly spent on the highway. My wife, Cat, who is prone to motion sickness, had no troubles in the Flying Spur. Apart from sneaking in a few hard launches — eliciting chuckles from Cat and admonishment from my son, Wollie — I kept my driving sane and smooth. I mostly kept the car in Comfort mode. Driven as such, even with the brief moments of right-foot indulgence, the Flying Spur felt a bit underwhelming. The carÂ’s size suggests the existence of the 6.0-liter W12 under the hood, but its 626 horsepower and 664 pound-feet of torque are experienced differently in this Bentley. Hardly any sound makes its way into the cabin. Its highway calmness belies its actual swiftness. This was all well and good for the comfort of my passengers, but it didnÂ’t do much to evoke any feeling beyond that of leisure. In fact, IÂ’d have almost rather have been a passenger for this sort of trip. That way I could better soak in the craftsmanship that surrounds you inside a Bentley.