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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley unveils 202-mph Continental GT Speed Convertible

That purple haze all in your eyes is the 2013 Bentley GT Speed Convertible. The cynical view is, "Bah, take a GT Speed and cut the top off. There. Pass the salt, please...". But when you're Bentley, more than 90 years old, and charging these kinds of ducats, there's no reason to take the cynic's shortcut. So of course the GT Speed Convertible gets all of the Speed-family accoutrements: matrix radiator grille hiding a twin-turbocharged, 6.0-liter W12 with 616 horsepower and 590 pound-feet of torque, eight-speed ZF transmission enabling 15 percent better fuel economy, beefier lowered suspension, larger rifled exhaust tips, inlet manifold finished in black crackle and a Mulliner Driving Specification cabin.
Among the many refinements added to the convertible, though, are neck warmers in the seats, the 21-inch wheels unique to this car, class-leading stiffness - admittedly, it's a very small class, but its torsional rigidity of 22,500 Nm/degree is only 500 Nm below that of the Lamborghini Gallardo coupe. The stiffening required to achieve that number will undoubtedly have something to do with the 485-pound weight gain over the GT Speed Coupe.
Still, when the GT Speed Convertible weighs 5,500 pounds, what's a few hundred between friends? More importantly, the weight doesn't scuttle performance: 0-60 comes in 4.1 seconds, a tenth shy of the coupe. The gap stretches as you approach The Ton, the GT Speed Convertible needing just 9.7 seconds to get there, the coupe just nine seconds. Trust us, though, everyone will be too busy blasting along to notice. Everyone will want to pack light, however, because the Speed Convertible loses 3.5 cubic feet of trunk space. It remains the fastest four-seat convertible in the world with a 202-mph top speed.

Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.