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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Bentley EXP 10 Speed 6 Concept is our first, maybe best, 2015 Geneva surprise [w/video]

Legend has it that Ettore Bugatti once referred to the machines from Bentley as "the world's fastest lorries." While a lot has changed in Crewe over the years, the company's status as a maker of big, heavy, bruising GT cars has carried on. Then the 2015 Geneva Motor Show arrived, and Bentley dropped the EXP 10 Speed 6. First and foremost, it's a two-seater, rather than a 2+2, like so many Bentley coupes before. It's svelte and curvy, all the while appearing more muscular than any other Bentley has been in a long time. Certain Bentley styling trademarks, like the way the huge rear haunches feed over the rear wheels and into the profile and egg-crate grille (complete with heritage-inspired "6" logo) are there, but there's so much new here. The powerful scooped hood, pert rear end and massive ducts behind the front wheels are decidedly more aggressive than what we've come to expect from Bentley, while the slim rear taillights are a different take on the units found on the Continental GT. The headlights, meanwhile, carry on the look of modern Bentleys, but feature a beautifully intricate design in the main lamp. The outer pair of lights, meanwhile, look like a mix of accent and fog lights. One of the biggest complaints about modern Bentleys is that their interiors are quite antiquated. The materials remain top notch, but the technology is ancient relative to the rest of the auto industry. The EXP 10 Speed 6 finally addresses this, and in grand fashion. A gorgeous leather-wrapped steering wheel is flanked by huge leather and metal paddles, while a digital gauge cluster is a big improvement on the Conti's analog dials. A tablet-like interface crowns the high center console, while a beautiful, fat shifter looks ready to fall right to the driver's hand. We'll have more on the EXP 10 Speed 6 in the coming days. Check out the official images and press release on the new concept, as well as a few Short Cut videos we captured during the car's debut at Volkswagen's sprawling Group Night show, below. EXP 10 SPEED 6 - A VISION OF BENTLEY DESIGN AND PERFORMANCE MAR 2, 2015 Concept for sector-defining two-seater sportscar Futuristic Bentley design, a statement in modern British luxury Potential future model line (Crewe / Geneva, 2nd March 2015) Bentley Motors is showing the future direction of luxury and performance with the EXP 10 Speed 6 at the 2015 Geneva International Motor Show.

Bentley considering chopping new Bentayga into a crossover coupe

Like it or not, crossover coupes are gaining traction. BMW lead the march with the X6 and has since followed up with the X4, rival Mercedes has already showcased its new GLE Coupe, and Audi is expected to be following suit as well. So who's next? According to Top Gear, that'd be Bentley. The British luxury automaker is (like Jaguar and Maserati) preparing to launch its first SUV in the form of the upcoming new Bentayga. But it isn't likely to stop there. After speaking with Bentley CEO Wolfgang Durheimer, who pointed towards the growth in the luxury crossover segment at the expense of coupes, convertibles and sedans, Top Gear is convinced that the Flying B marque is weighing the possibility of a slant-backed coupe version. If BMW's experience is anything to go by, reconfiguring the roof and styling of the Bentayga to give it a more rakish profile would be a relatively low-cost, straightforward way to give Crewe another crossover model to offer. But by the same token, we wouldn't expect it to lose any doors in the process as that same Bavarian rival did with the Mini Paceman. With the Bentayga set to debut next year, it may not be until 2019 that the coupe version would arrive. That's if it's given the green light in the first place, with Bentley expected to decide "within the next year and a half," according to TG. What isn't clear at the moment, however, is whether the Bentayga crossover would stand in place of the smaller crossover Bentley was said to be considering, or the four-door coupe or sports car projects that were said to be on the table as well.