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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Continental GT Mulliner Convertible turns thread into bling

Bentley spent 18 months developing the technique for its double diamond stitching, which uses 712 stitches to sew a diamond pattern inside a larger diamond pattern. Created for the new-generation Continental GT, the English automaker said in December 2019 that three-quarters of Continental GT customers order the feature. When a little is good, more is better, so Bentley's Mulliner division has worked up the Continental GT Mulliner Convertible, putting more of the double diamond motif all around the car. It starts with the new double diamond grille, the pattern placing a small silver diamonds inside black, diamond-shaped mesh. The black and silver theme repeats in the custom side vents, the new, 22-inch, 10-spoke Mulliner wheels picking up on the two colorways. The cabin's been laid out with double diamond all over — nearly 400,000 stitches worth of it, from the seats to the doors and, for the first time, on the tonneau cover. The diamonds can be specced in two colors that contrast against the primary leather color, a design line across the instrument panel and the doors adding a third accent. Mulliner has laid out eight different three-color combinations to get potential customers started, because Mulliner is thoughtful like that. But of course, any hue is fair game, wallet depending. Further flourishes inside include a diamond-milled finish for the center console, and a Breitling clock set inside four chrome rings. It's no wonder Mulliner chose the droptop for this showcase, intent on showing the world what the craftspeople in Crewe can do.  Upon delivery, buyers receive their two keys inside Mulliner-branded presentation boxes that match the three-way color scheme inside the convertible, the keys themselves ensconced in color-matched cases with contrast stitching. Details, details.  We'll get a closer look at the Continental GT Mulliner Convertible at the Geneva Motor Show next month, where it will share the stage with an even more intense work of Mulliner, the Bacalar, responsible for demonstrating "the future of coachbuilding." Related Video:

Porsche to develop new line of engines for next Panamera

When the second generation of the four-door Porsche Panamera launches, it will likely be riding a new platform, complete with an all-new family of V6 and V8 engines, according to a report coming out of the UK.
Autocar reports that the so-called MSB platform will likely underpin the Panamera, and it could be shared with Bentley, provided the Volkswagen-owned, British-built brand commits to the architecture. As for the engines, it's reported that they'll have a sportier character than the V6s and V8s being built for Volkswagen and Audi's vehicles.
"Porsche will have its own new V8 that will be common to the new MSB platform," Porsche's chief engineer, Wolfgang Hatz, said. "It's a family for the next 10 years of cars." Whether the V8 and V6 will be used outside of the Panamera line, though, remains unclear. There's also no mention of what place turbocharging would have with the new engines.