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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2023 Bentley Bentayga Road Test: 'Airline' spec is the way to travel

After nearly a week rolling around town in the 2023 Bentley Bentayga, enjoying its power, comfort and the ability to make a grand entrance basically anywhere, it dawns on me that I’m doing this wrong. Yes, the V8 is great, but of course it is. The story is in the back seat. IÂ’m testing an extended wheelbase Bentayga Azure First Edition outfitted with the Airline Seat Specification. ItÂ’s business class, plain and simple. As darkness falls, I make up a cheese plate and head to the backseat, placing my charcuterie on the veneered picnic trays below the 10.1-inch screens. Leaning back on the pillowy headrest, I feel like IÂ’m about to settle in for a cushy trans-Atlantic flight. ThereÂ’s so much room. The wheelbase extends 7 inches beyond the standard Bentayga and thereÂ’s enough space to do calf stretches. The First Edition offers Diamond Illumination on the door panels and the purple ambient lighting casts a royal glow. ItÂ’s not as dramatic as the Starry Night Sky in the Rolls-Royce Cullinan, but with 22 LEDs shimmering through leather perforations, it is rather cosmic.  The Airline spec seats are the other part of the BentaygaÂ’s charm, with 22 possible ways to calibrate positions. Sure, you can cue up any number of massages, but you can do that in many Jeeps. BentleyÂ’s seats also offer a Postural Adjustment System that is said to apply up to 177 pressure changes over a three-hour period to keep you comfy. Dialing into work meetings with my feet up, I enjoyed it, mostly. I didnÂ’t stay there for three hours, but for my roughly one-hour stint, the adjustments were generally appreciated (I could have updated my Google calendar location to ‘BentleyÂ’, but that seemed pretentious). The cupholders are solid, too. Bentley moved the sunroof back about 5 inches to further focus on the rear passengers, and itÂ’s an airy setting, especially when reclined. ThereÂ’s also an auto climate function that adjusts the surface temperature. After playing around with the many settings, I eventually found the one that pushed the front passengerÂ’s seat all the way forward, a footstool extended down and I leaned back for a brief rest.  Different Bentayga EWB pictured So I did actually drive a Bentley for a week, and it offers a certain gravitas both in motion and at rest. The 4.0-liter twin-turbo V8 supplies plenty of power to the tune of 542 hp and 568 lb-ft of torque, and it will get you and your passengers to 60 mph in 4.5 seconds, should the need arise.

Bentley to show Mulsanne Le Mans Limited Edition at Pebble Beach

We already knew Bentley was planning a new Le Mans Limited Edition for its flagship Mulsanne, but we finally have our first info and images for this new model that celebrates the 90th anniversary of the 24 Hours of Le Mans. Fortunately, since these two studio images surely don't do the Mulsanne proper justice, it will be unveiled this week at the Pebble Beach Concours d'Elegance, and we'll be there to check it out.
As a refresher, the Bentley Mulsanne Le Mans Limited Edition stands out with diamond-quilted leather on the seats and door panels, sport-tuned steering and suspension, special quad exhaust finishers and two-piece alloy wheels with a dark accent and triple-spoke design. Along with this commemorative Mulsanne, Bentley will also have the Continental Le Mans Limited Edition and the Continental GT3 racecar on hand for the festivities in Monterey.
Scroll down for more info on the Mulsanne, as well as some information on a few of the ultra-rare Bentleys that will be auctioned off this weekend.