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Bentley Continental, Mulsanne get Le Mans limited editions

Bentley is celebrating the 90th anniversary of the 24 Hours of Le Mans with two special edition model. Both the Mulsanne and Continental lines can now be fitted with six new specification packages to mark the event, each named after a famous racer from the automaker's past. Each package one combines select exterior colors with with special interior combinations that pay homage to the gents who took the company's cars to victory in France.
John Duff, Dudley Benjafield, Woolf Barnato, Tim Birkin, Glen Kidston and Guy Smith all get their own namesake packages. You can see the full run down in the press release below. So far, there's no indication as to exactly how much each pack will cost, but we have a hard time imagining a dollar figure scaring off any potential buyers.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

5 unused, unregistered Bentley Mulsanne Grand Limousines for sale

It's not unheard of for a car with extremely low miles to appear for sale years after it was built. In some unusual cases, they might not even be registered. But what's truly bizarre is for a whole group of five cars reappearing for sale having never been registered. And even more so when they're five unique examples of the Bentley Mulsanne Grand Limousine, a car that had to be specially ordered from the company. And yet, that's exactly what Bentley Emirates is offering. Bentley the company has said that the five stretched Mulsannes were delivered, but never used or registered. It's not completely clear whether they were ordered by one person, five individuals, or maybe even the dealer. We've reached out for details and will update when we have clarification. No matter what, it's unfathomable that such cars would be ordered and never used. Though pricing was never announced, they can't have been cheap. Can you imagine dropping hundreds of thousands of dollars on something and never using that thing? Anyway, here's a quick refresher on the Mulsanne Grand Limousine. Bentley said the first cars were built in 2015, and the model made its public debut at the 2016 Geneva Motor Show. Obviously, the most distinct part of the car was its length, just over three feet greater than a standard Mulsanne, itself a large machine. Overall height also increased by three inches. This made room for an additional set of rear-facing seats behind the fronts. The divider behind the front seats has electrochromic glass to provide privacy. A bottle cooler, champagne flutes, a soft-drink cabinet and tumblers are all included, and there are fold-out tables on which to rest said glasses. One of the five cars is pictured above in the same Silver Frost over Moroccan Blue paint scheme as the Geneva show car. The other four each have their own color schemes: Damson over Black Crystal, Onyx over Candy Red, Rubino Red over Light Gazelle and a single-tone Black Sapphire. So you have options. Pricing for these cars hasn't been announced. But you surely can't afford one if you have to ask. Also, while the cars are for sale in the United Arab Emirates, the dealer will ship to anywhere in the world. Related Video: