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Bentley mulling own spec series for gentlemen racers?

We began to salivate when we saw the Bentley Continental GT3 up close and personal at the 2012 Paris Motor Show. The thought of a track-going Continental GT conjured up notions of the Bentley Boys, the original gentlemen racers, tearing down the Mulsanne straight. Well, according to AutoGuide, it appears our wistful ponderings will be realized in the form of an international spec racing series.
Similar to the Porsche Carrera Cup or the Ferrari Challenge, this will be a one-make series, and Bentley seeks to run races in Europe, North America and Asia. As for the latter, Bentley Board Member for Marketing Kevin Rose suggested that China will be the likely host of an Asian race. According to Rose, sportscar racing is of interest to Bentley's Chinese customers. He also says that there will be participation by dealers. "Our dealers are by definition car nuts," claims Rose.
While the Continental GT3 is being developed for pro-level use, Bentley is apparently working on a turn-key car for gentlemen racers. According to Rose, "We want to make it as easy as possible." While that doesn't sound like the devil-may-care Bentley Boys of yore, it's likely better to attract participation. The first trials are expected for 2013, and Bentley is even considering making vehicles available for privateer teams.

Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

You can ice the Bentley Bentayga for $13 grand

Want to drive the new Bentley Bentayga? You'll be able to place your order soon enough, assuming you've got the scratch. And then you'll be able to drive it pretty much anywhere. But if you want to drive it on ice, and don't want to wait for delivery, then check out Bentley's Power on Ice program. The British automaker has been hosting ice-driving events for years now. But this winter, it's adding the new Bentayga to the mix. Participants will be invited to drive it on 10 ice tracks created atop frozen lakes in Finland. The tracks were designed by four-time World Rally Champion and ice-speed record-setter Juha Kankkunen, who also serves as lead instructor for the program. Of course, while the Bentayga may have the most advanced traction system on board, it's not the only all-wheel-drive Bentley lined up for the program. As you can see from the video above - in which the Bentayga appears only in parts starting around the halfway mark - there'll be Continentals, Flying Spurs, and even the GT3-R on hand as well. The event is based at the Chalet Ruka Peak in northern Finland. It also includes fine Scandinavian cuisine, saunas, and a nighttime dog-sled expedition to an old reindeer farm. Of course none of that comes cheap, with prices depending on the level of accommodation specified. But the experience starts off at ˆ11,900 per person – or about $13k at current exchange rates. BENTAYGA MAKES POWER ON ICE DEBUT Oct 29, 2015 - Bentley's extraordinary ice-driving event returns for 2016 - Bentayga to demonstrate prowess on frozen lakes of Finland - Former World Rally Champion, Juha Kankkunen, leads tuition team (Crewe, 29 October 2015) The most powerful, most luxurious, most exclusive and fastest SUV in the world, the Bentley Bentayga, makes its ice-driving debut in 2016 at Bentley's flagship customer event, Power on Ice. Power on Ice is an unforgettable four-day experience that provides the opportunity to push a full range of Bentley cars to their limits. Running throughout February next year, guests will be among the first to explore the Bentayga's extraordinary capabilities in one of the most beautiful and challenging environments in the world. Two days of exhilarating ice driving training are provided by the vastly experienced Bentley Ice Driving Team. Leading the tuition will be four-time World Rally Champion and two-time ice-speed record holder, Juha Kankkunen – who personally designs each of the ten ice tracks.