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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley refreshed the Bentayga for 2021, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Is that tax return or stimulus check burning a hole in your pocket? Why not spend some of it on a cause that could help both you and the Make-A-Wish Foundation? That's exactly what could happen if you entered this sweepstakes on Omaze. It’s a 2021 Bentley Bentayga V8 plus $20,000 cash, a prize worth nearly a quarter-million dollars, and there's no purchase necessary to win. The 2021 Bentayga features a 4.0-liter twin-turbo V8 that makes 542 horsepower and 568 lb-ft of torque. That kind of power will propel you and up to four other passengers to a top speed of 180 miles per hour. If you so choose, you can tow up to 7,700 pounds, though we seriously doubt youÂ’ll see any of these at the boat ramp on Saturday morning.  Win a 2021 Bentley Bentayga V8 and $20,000 - Enter at Omaze The exterior obviously stands out, but with most luxury SUVs, the interior is just as important, if not more so. HereÂ’s what we had to say about the inside of the 2021 model, which was the first major refresh since the Bentayga was introduced in 2016: “Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats. ItÂ’s built around new tech, as Bentley has integrated its 10.9-inch touchscreen infotainment display in the center stack directly below the new air vent design and clock, fully spanning the width of the area now. This system adds wireless Apple CarPlay and Android Auto, and Bentley has updated the carÂ’s USB ports to USB-C outlets. Bentley has also adopted the fully digital instrument cluster from the Continental GT and Flying Spur, which allows you to customize the screen to a number of different views. Even the rear seat passengers are getting an upgrade, as Bentley has added a larger rear seat touchscreen control tablet thatÂ’s faster than before. “There are some new convenience features added for the refresh, too. For example, the windshield washer jets are now integrated into the wipers and feature 22 heated washer jets in each arm. ItÂ’ll continue to be offered in four-, five- and seven-seat configurations.

Bentley Flying Spur pictures leaked early

We can imagine that automakers are among the groups salivating at the prospect of a colony on Mars - perhaps a photo studio on the red planet will be far enough away from the terrestrial Internet to keep everything they've got from leaking all over the web. In the midst of Bentley's teasing for the next-generation Flying Spur, someone got in early on a set of photos and decided to share them with us.
The transformation is all about character, the super sedan's lines getting injected with a whole lot more of it. The family face of the Continental line is evident, the new Spur getting a more upright grille than before and a Mulsanne-esque undivided lower grille. The front fenders get narrow, horizontal vents, and behind that the character line that starts with at the hood shutline runs in a long arc to the rear door, then rolls up into haunches that terminate at the very back. Lower down, a character line cuts up the bulk up the sides. In profile there is a definite hint of this being a junior Mulsanne.
The only item we see at the moment that could take some getting used to are the horizontal taillights. Housing a large single element topped by curved red brows, our initial impression is that they lack the flow of the rest of the car. Inside, it's what you'd expect from a Bentley.