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What the heck is a Poker Run? And why did I do one in W12 Bentleys?

Looking for something more interesting to do with your car-loving friends than just standing around a parking lot on Saturday mornings drinking coffee? How about a poker run? Never heard of one? Neither had I until I received an invitation to drive a variety of W12-powered Bentleys on a “poker run” tour of greater Los Angeles. To be clear, you do not need Bentleys to do this, nor do you need to cycle through a variety of cars. You also donÂ’t really need to know how to play poker, which is good, since my knowledge of the game begins and ends with watching the crew of the Enterprise play it on “Star Trek.” This is what happens. Craft a four-stop route of wherever you may live or visit. Coffee or lunch stop, scenic overlook, tourist spot, friendÂ’s mansion, whatever. In this particular poker run, we would be going from the chic Viceroy Hotel in Santa Monica (did I mention we were driving Bentleys?) to the Griffith Observatory by way of Beverly Hills, the Sunset Strip and Hollywood. WeÂ’d then drive across Highway 101 (an interstate-style road at this point in L.A.) to the Topanga Overlook in Woodland Hills, down to the Cross Creek plaza in Malibu, and out through the Santa Monica Mountains to Calamigos Ranch for lunch. You can see the route map here. Was it the most dynamic drive in the world? No, but we saw some stuff. And at each stop, plus at the start, we drew a card from a standard deck. With W12 Bentley branding on them no less. With a fifth and final card drawn at Calamigos, we discarded one to craft the best hand possible. The winner in this case would receive the first press loan of the limited-edition Bentayga Speed Edition 12, but you could make the prize whatever you want. I knew enough about poker (thanks Commander Riker) to know that my hand was probably not going to get it done despite an ace of diamonds and a joker. My other choices were 10 of diamonds, two of hearts and five of clubs. And no, bluffing isnÂ’t allowed even if it could be worked into this. Sure enough, I did not win. It was a fun way to spend the day, though, and an idea IÂ’ll try again sometime with friends. IÂ’m guessing we wonÂ’t be in a colorful collection of Bentleys, though, which is of course the other part of this story. You see, the venerable 12-cylinder Bentley is going away after 2024.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.