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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

2022 Bentley Flying Spur gets more standard features

Adding more standard features tends to be something we see with more affordable vehicles during model year changes. It's a way to add more value and tempt buyers. The Bentley Flying Spur on the other hand, has a lot more to entice buyers than its standard feature list. Nevertheless, Bentley has updated the 2022 model with a number of now included items that make the nearly $200,000 sedan more attractive. All of the features are relatively minor convenience items. They include auto-dimming mirrors, surround-view camera, traffic sign recognition, hands-free trunk opening, welcome lighting and air ionizers for keeping the cabin clear of dust and such. For the price of a Flying Spur, it's a little surprising some of these features weren't already standard, but it's better late than never. Bentley has also introduced two new customization options. For the exterior, the Flying Spur is now available in Cambrian Grey, shown at the top of the post, which brings the color option total to 63. Inside, Bentley now offers open-pore wood veneers. To achieve the look, Bentley applies a matte lacquer just 0.1 mm in thickness, versus the 0.5-mm thick gloss finish. It's available on Crown Cut Walnut, Dark Burr Walnut and Koa wood veneers. Finally, Bentley did some virtual testing of the interior design that led to some reworking of noise insulation around the cabin. The result, the company claims, is an even quieter interior while driving. Exact timing and pricing haven't been given for the 2022 Flying Spur. We don't expect the base price to change much from the $196,000 of the current Flying Spur V8. It should also be available sometime this year. Related Video:  

2023 Bentley Bentayga Extended Wheelbase revealed as new flagship

Bentley has been without a true flagship model since it ended production of the Mulsanne in 2020. It pledged to fill the gap, and it kept its promise by developing a longer version of the Bentayga called Extended Wheelbase (EWB) that offers passengers a limousine-like cabin. Stretching the Bentayga, which is Bentley's best-selling model, was more difficult than it might sound; the Volkswagen-owned British firm notes that it spent a nine-figure sum on the new model. It notably redesigned the side panels, the underbody, the rear doors and the roof. The investment should pay off, because the EWB will account for about 45% of Bentayga sales when it enters production later in 2022. About 7 inches were added to the Bentayga's wheelbase, and the rear-seat passengers are the sole beneficiaries of the extra sheet metal. In its standard configuration, the EWB offers a 4+1 seating configuration with outer rear seats that are heated, ventilated, 16-way power-adjustable and capable of giving you one of five massages. Buyers who want the ultimate in comfort can order the Airline Seat Specification, which Bentley calls "the most advanced seat ever fitted to a car" — that's a bold statement. This option brings individual rear seats with a backrests that can recline to a 40-degree angle and a Postural Adjustment function that changes the shape of the seat to ease pressure points. Interestingly, the system is capable of providing 177 adjustments every three hours and making a three-dimensional twist. Selecting the Airline Seat Specification also brings a system called Seat Auto Climate that relies on sensors to maintain a pre-set seat temperature; passengers have six levels to choose from. The contact temperature and the surface humidity are both measured on the cushion and in the backrest, and the seat's heating and ventilated elements are activated as-needed to ensure the occupant is comfortable. Alternatively, buyers can order one of two additional configurations called Four Seat Comfort and Five Seat, respectively. While the regular-wheelbase Bentayga is available with three rows of seats, the EWB is two-row only because it caters to buyers who primarily want space. The list of options is astonishingly long; Bentley notes that 24 billion trim combinations are possible.