2001 Bentley Arnage Red Label on 2040-cars

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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343:

Bentley collectors upset about planned run of 12 continuation cars

Bentley's grandiose plan to recreate one of its oldest and most emblematic race cars has summoned a dark cloud of disapproval from a group of wealthy collectors, including some who own the real thing. Several high-profile enthusiasts, like Ralph Lauren, jointly sent company boss Adrian Hallmark a letter to voice their concerns. The project started in 2019, when Bentley announced it would make 12 replicas of the four 1929 Team Blower models built and raced by Sir Tim Birkin. The dozen racers were spoken for in record time, and owners-to-be are currently working with the company's Mulliner division to configure their car. Bentley isn't the only carmaker dabbling in continuation cars — Jaguar and Aston Martin have notably brought back classics in recent years — but its project is the only one that has generated strong, vocal opposition from the enthusiast community. The recreation cars threaten to "dilute that special admiration and awe that can only come from viewing and embracing the genuine article," according to the letter sent from Hallmark. It was signed by Lord Bamford, Evert Louwman, and William Connor, among other collectors. Simon Kidston, a classic car specialist whose uncle won the 1930 edition of the 24 Hours of Le Mans behind the wheel of a Bentley Speed Six, opined the recreations will devalue the real cars they're modeled after. He also accused Bentley of turning into a poacher. Bentley isn't overly worried about the complaints. "After much research and discussion with a number of the stakeholders (vintage Bentley owners, restorers, specialists, plus a selection Bentley Drivers Club and Benjafield Club members), we tested the idea of making an official Continuation Series based on our plans for a sole recreation, and were overwhelmed with the positivity of the response. While we heard some similar concerns to those expressed in the letter, the vast majority of feedback was hugely supportive of the project," a company spokesperson told Autoblog. The firm added the continuation cars will not be painted in the same color combinations as the four original racers so they'll be instantly recognizable as replicas. Production and deliveries will carry on as planned, then. Related Video: