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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

This Bentley Bentayga takes fly fishing very seriously

Bentley's Mulliner coachbuilding division has put together a kit for what we assume are maybe three Bentayga drivers that enjoy fly fishing. As the company tells it, the kit packs everything a fisherman could need for a successful day on the river right in the big soft-roader's cargo hold. It's packaged in the only Bentley that has a chance of getting you to that river, too. Mulliner's upholstery and trim expertise is on full display – everything in the kit is either covered in saddle leather with white contrast stitching or finished in Burr walnut. The four leather-wrapped tubes on the underside of the tonneau cover house the fishing rods, while the master tackle box, refreshment case, and a box for stowing waders and boots sit on the cargo floor. Mulliner loaded down the tackle box with tools, cotton, hooks, and feathers to tie flies, and it includes four reel cases milled from solid aluminum. The refreshment case doesn't actually come with refreshments, but it does have three metal flasks and a set of china tableware, plus a food storage compartment. The tackle box and refreshment case both slide out for easy accessibility, and if an owner is short on seating, the entire housing can serve as a small bench. The waterproof storage compartment is removable, too, in case you need cargo space instead of pole storage. The best thing about this kit is the lengths Mulliner went to in order to keep the rear of the vehicle dry and fresh – the floor is waterproof and there's an electronic dehumidifier to keep things from smelling funky. Bentley didn't say when the fly fishing kit will be available, and because this is an ultra-exclusive luxury car, pricing wasn't published. Related Video: Featured Gallery Bentley Bentayga Fly Fishing by Mulliner View 9 Photos News Source: BentleyImage Credit: Bentley Bentley Crossover Luxury bentley bentayga Mulliner