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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW, Toyota outline new tech joint venture, new sports car

Back in June, Toyota and BMW announced a "memorandum of understanding" outlining plans for the two companies to join forces on future products and technology development. On Thursday, they signed a more formal and binding agreement that goes further into detail about the partnership, and it all sounds pretty exciting. The two announced they will work together in four main areas:
Joint development of a fuel cell system
"Set up a feasibility study to define a joint platform concept for a mid-size sports vehicle"

BMW offers xDrive on 2015 2 Series

BMW has released its mile-long list of model changes for 2015. It's mostly comprised of tiny tweaks to options packages, pricing or trim colors, but there are a few interesting new features in there too. One thing all buyers will notice is that as of July 1, the company's destination charge increases by $25, to $950 for all of its models.
The 2 Series gets two really useful upgrades for 2015. We already knew that BMW's xDrive all-wheel drive system would be offered on the M235i this summer. However, it won't be the only 2 capable of spinning all four wheels. The 228i model will also be available with the system for $34,850 (after destination), $1,800 more than the standard model.
The other big addition brings a sportier ride to the 228i (with or without xDrive) for those who don't want to spring for the M235i. BMW is adding a Track Handling Package (pictured above) that lowers the suspension 10mm and includes the Adaptive M Suspension, Variable Sport Steering, M Sport Brakes and 18-inch wheels with Michelin Pilot Super Sport tires. It's available on manual or automatic models at $1,600 for cars ordered with the M Sport or Sport Line trims or $2,200 without it.