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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Best electric sedans of 2024

While the American automotive trends tend to lean toward SUVs and trucks, and sedans seem to be dying out, there are some great four-doors out there in the EV market. They may not have the bulk, the high vantage point, or the storage capacity of the utes, but some folks still want a car that’s, well, a car. A sedan might not always have as much room to cram in a big battery pack, either, but they also donÂ’t weigh as much. They tend to be more lithe, sexy and agile. And theyÂ’re generally cheaper than their bigger brethren, too, though some of the full-size luxury sedans can still get well into six-figure pricing. If thatÂ’s not your thing, you can check out the best electric SUVs, but if youÂ’ve read this far, you probably enjoy sedans as much as us. WeÂ’ve tested quite a few, and these are the best electric sedans of 2024.   Best electric sedans below $60,000 Tesla Model 3 — $40,380 The Tesla Model 3 is one of just two sedans (along with the Hyundai Ioniq 6) to make it onto our list of best EVs under $50,000. ItÂ’s quite the value, too, with a starting price of just $40,380. ItÂ’s also fun to drive. Yes, it has some quirks, including too many vehicle functions residing exclusively in infotainment menus, but the Model 3's idiosyncrasies are easy to forgive based on its price and range, and they're things you can quickly get used to or possibly even appreciate. No wonder this EV is so popular.   Hyundai Ioniq 6 — $43,565 Of the sedans on this list, the Ioniq 6 is one of the most affordable (starting at $43,565), and one of the best. ItÂ’s quite efficient, with long driving range — up to 361 miles. Its cabin is creative in its design while being practical and comfortable. Interestingly, the Hyundai Ioniq 6 is the sportiest version of Hyundai and KiaÂ’s E-GMP cars, apart from the high-performance Kia EV6 GT. Its design, value, range, fast charging and other useful tech easily make it one of best electric sedans you can buy.   BMW i4 — $53,195 Though the BMW i4 is essentially an electric version of the 4 Series Gran Coupe, this EV sedan is something special. ItÂ’s packed with power and great driving dynamics in true BMW style. The rear-drive i4 eDrive40 is one quick car, but the i4 M50 is ridiculously fast. If you can get past the questionable nose and the iDrive 8 infotainment system, the i4 is an electric sleeper, and a performance bargain.