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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW rolls out new M4 safety car for DTM

Ever since revealing the M4 on nearly five months ago, BMW has been hard at work getting its new muscle coupe out on the track. It's made a touring-car version to compete in DTM and a safety car to set the pace at MotoGP races, and now it's combined both into a new safety car for DTM as well.
The ninth M4 on the DTM grid is based on the production version, but fitted with numerous upgrades over the course of a two-month conversion process. For starters, it's been equipped with nearly exterior component from the M Performance Parts catalog, including the quad-tipped exhaust, front splitter, rear spoiler and diffuser, blacked-out grille, special mirror caps, side sills... the works. But that's not the end of the story.
BMW M GmbH also gutted the interior, removing the rear bench and replacing it with a roll cage. It's got a pair of Recaro racing buckets with Schroth harnesses, plus special LED emergency lighting, radio communication system and, of course, special livery (albeit nowhere near as cool as the MotoGP one) to distinguish it as the official safety car when it makes its debut at the Nürburgring on August 17.

2016 BMW X1 packs more into its little footprint

BMW is rolling out the second-generation of its X1 crossover, promising a roomier interior, greater efficiency and more technology in a compact form. The 2016 BMW X1 clearly embodies more dynamic styling than the model it replaces, with a more upright form punctuated by a higher seating position as compared to its low-slung predecessor. Inside you'll find a fully redesigned cabin space with more room for both people and cargo, and a long list of features. A 6.5-inch dashboard display comes standard along with a seven-speaker audio system and cloth seats, but buyers can upgrade to an 8.8-inch monitor, a 12-speaker Harman Kardon system, and a number of leather upholstery options. Upgrade to the Premium Package and you get a larger panoramic moonroof than that offered on the outgoing model, along with adaptive LED headlights and a head-up display. The Drive Assistance Plus package throws in features like lane departure, automatic high-beams, frontal collision warning, pedestrian detection, active cruise control, and park assist. There'll be an M Sport package available later as well, offering sports seats, paddle shifters, and a retuned suspension. Though BMW will surely be offering an array of engine options in other markets, for the US it's offering the new X1 exclusively in xDrive28i spec. Its 2.0-liter turbo four drives 228 horsepower and 258 pound-feet of torque through an eight-speed automatic transmission to all four wheels for a 0-60 time of 6.3 seconds. That ought to help the Bavarian automaker move even more than the nearly 62,000 units of the X1 it's sold since its introduction here in 2012. Pricing for the new version of BMW's littlest crossover will be released closer to its arrival in showrooms in the Fall, but you don't need to wait that long to delve into the full details in the press release below and the high-resolution images in the gallery above. The All-New BMW X1: - Greatest interior roominess and versatility in its class - Highest power with reduced emissions - Commanding presence, robust proportions, dynamic lines - Innovative connectivity and groundbreaking BMW EfficientDynamics technology unparalleled in the segment Woodcliff Lake, N.J. – EMBARGO: June 2, 2015 – 6:00pm EDT/3:00pm PDT... Today, BMW announced the all-new BMW X1 Sports Activity Vehicle.