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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

BMW maintenance plan no longer transferrable to 2nd owner

One of the best innovations in car buying in recent years is the rise of no-cost scheduled maintenance programs. Many people feel really anxious about taking their car in for service, and these deals help mitigate that somewhat. Obviously, it's not free for automakers to implement the offers, and now BMW is altering the way its four-year, 50,000-mile Maintenance Program works for some owners. "To keep such an offer sustainable we had to make a change," said Kenn Sparks, Manager of Business Communications at BMW North America, to Autoblog via email.
The original person to buy or lease the model isn't going to see any difference, but the program is no longer transferable to a second owner, unless that person is in the owners household. Those people include includes parents, siblings, grandparents and grandchildren, in addition to someone like a spouse or children. The original owner just has to advise BMW of new user. "The program change will affect 2nd owners and for them BMW is introducing an optional full-maintenance product that covers the vehicle up to 100,000 miles," said Sparks. Scroll down to read the entire announcement.

2016 BMW X5 xDrive40e Review [w/video]

BMW is no stranger to electrification. The company put the world on notice with the launch of its innovative i sub-brand. But the lessons learned from the i3 and i8 aren't limited to these small-volume cars. The more mainstream X5 xDrive40e impresses with lessons learned from i, all without compromising the SUV's character. The combination of a 2.0-liter, turbocharged four-cylinder engine with an electric motor is good for 308 overall horsepower and 302 pound-feet of torque. Sure, 240 hp and 260 lb-ft come from the four-cylinder engine alone, but the electric motor – integrated within the ZF eight-speed automatic transmission's housing – chips in a maximum of 111 hp and 184 lb-ft of torque. The 9.2-kilowatt-hour lithium-ion battery can sock away enough electricity to drive up to 14 miles on a single charge and will recharge at your average 110-volt socket in about seven hours. Of course, the battery pack and electric motor are a big weight penalty. At 5,220 pounds, the xDrive40e is 430 pounds heavier than the standard xDrive35i. Still, the gas-electric powertrain hustles this husky X5 40e to 60 miles per hour in just 6.5 seconds, less than half a second slower than the 35i. The stopwatch figures are complemented by the best fuel economy of any gas-powered X5, at 56 miles per gallon equivalent and 24 mpg combined. Only the diesel X5 xDrive35d is more efficient, at 27 mpg. But achieving top fuel economy in the 40e isn't as simple as going easy on the throttle. Perhaps more than any vehicle we've tested recently, understanding how all the X5's systems work together is crucial to eking out the most mpgs. The xDrive40e's Drive Dynamics Control will be familiar to anyone that's driven a recent BMW. Eco Pro, Comfort (the default mode), and Sport make the same adjustments to the throttle response, steering weight, and dynamic damper firmness as they do in a standard X5. But in the xDrive40e, they also impact the way energy is recaptured. Comfort/Save offers the best blend of fuel efficiency while achieving maximum energy recapture. Sport mode's aggressive energy recovery is the fastest way to recharge the battery on the go. When it's working, there's a sensation similar to gently stepping on the brakes, though you actually aren't doing anything – this is a familiar experience to the way most EVs use regenerative braking. Comfort mode reduces this effect, and in turn how much energy is recaptured.